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(SAMPLE REPORT) Volume XXI, Edition #6 Was Continually Updated
During the Period of
February 9-15, 2019...
Live
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Compiled below, are "links" to toy industry news & articles. "the Bloom Report" will be continually updated throughout every business day. You can reach all of these "links" by "clicking" on each of them to view the website that contains the story. For all the latest news and information, visit "the Bloom Report" regularly.
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***Company Profile Of The Week***
Want to know more about the companies in our industry?
In this space we feature a different company profile each week...
This week's profile:
Kiddieland Toys Ltd.
Kiddieland Toys Limited was founded in 1998. Over the years it has become one of the well-established toy manufacturers in Hong Kong. We engage and specialize in the design, development, production and sale of high quality infant, preschool, and licensed foot-to-floor and other wheeled products to the global markets. Besides co-branding with licensed rights of entertainment properties of popular characters seen in animated television series or motion pictures in theatres, Kiddieland also creates toys under our own "Kiddieland" brand. Our experienced front office professionals also play an indispensable role in rendering satisfactory service and support to our diverse customer base. Coupled with our own comprehensive manufacturing facilities, we offer unlimited flexibilities and options to our valuable customers.

In spite of the different challenges we constantly encounter from various fronts, our Company continues to earn the trust and support from our business partners. We believe our success stems from our dedication to delivering high-quality products at competitive prices. More importantly, we recognize introducing creative new products to be essential in capturing customers interest in our line, and we remain adamant and are committed to investing substantially in developing a broad range of innovative toys every year.

Through a corporate restructuring, Kiddieland International Limited was established and in 2017 our Group has successfully become a publicly-traded company in Hong Kong (HKEx listed company, stock code: 3830).

Mission Statement - Our objective is to build the most rewarding toys available in the market for our beloved end customers, the little babies and toddlers. We realize that average toys are more than abundant in the marketplace and what caring parents look for are products that offer an enjoyable & learning experience to their children. With that in mind we do not focus merely on perceived value, but we also pay lots of attention to unique features and styles, special light and sound effects, activities that provide educational learning experience, and most importantly, the highest possible standards in all aspects of safety, engineering and overall quality. While remaining competitive is crucial in today's markets, our philosophy is always to remain flexible and provide the service this is catered for each and every of our customers' needs. We are proud that we have done a good job so far in retaining the most demanding customers in the world, and our highest quality of service levels have continued to win us respectful customers throughout the world.

History - Kiddieland is a category focused and specialized toy manufacturer, with emphasis on efficient production, high quality standards as well as innovative product design. We strive to succeed and become the very best in each of the categories we participate in, and our rapid growth in our short history of time has demonstrated clearly the enormous success we have achieved. Starting in 2002, Kiddieland has become a Disney licensee in the wheel category. This includes an extensive range of foot-to-floor ride-ons, plastic and metal tricycles and preschool scooters. Our market exposure has rapidly expanded from North America to Western and Eastern Europe, the Middle East, to other parts of Asia, Australia, Africa, and Latin America.

With the power of imagination and creativity without limits, we don't just make toys. We create to bring forth the greatest laughter, memories and joy.
Kiddieland Toys Ltd. can be reached at:
14/F, Bank of America Tower, 12 Harcourt Road, Central | Hong Kong
tel: 852.2116.3000 | fax: 852.2116.0500
Visit the Kiddieland Toys website:
www.kiddieland.com.hk
Email: geninfo@kiddieland.com.hk
Click here to learn how your company can be featured as
the Bloom Report's "Company Profile of the Week"

 

E-mails to the Editor
Always interesting, sometimes provocative, occasionally humorous...
Don't miss what our subscribers have to say!

Click on this link to view "Emails to the Editor"

p
osted 6/12/17:
Ron Grattini comments on "the Hassenfelds"
posted 3/16/15: Joe Kling Responds to Magic 8 Ball news article " Why the Magic 8 Ball Still Holds Our Fascination"
posted 2/28/14: Conditions in China Toy Factories

Tell us what's on your mind about the Toy Industry or "the Bloom Report"...
Let us know what you think about the issues facing us all...

e-mail us at: email.to.editor@theBloomReport.com

 

York Jersey Underwriters has been in business since 1926 and has 40 years experience with the toy industry.
We are licensed in all 50 States and represent many leading insurers as an independent agency. We are successful insurance program managers for specific industries and are pleased to offer our Liability Insurance Program for Toy, Hobby & Juvenile Industries.

York Jersey

Program Highlights
  • A++ rated insurer, $20 Billion in assets
  • Exceeds Wal-Mart and other leading retailers insurance requirements
  • Variable rate based on sales projections
  • Foreign & Domestic Liability coverage
  • Blanket additional insured vendors
  • Employee benefits liability
  • All certificates and claims handled in house
  • Quick quotation turnaround
  • Product recall expense $250,000 limit
Additional Coverage
  • Umbrella up to $50,000,000
  • Ocean Cargo & Property
  • Commercial Auto
  • Lead coverage
  • Intellectual properties (copyrights, trademarks, & patents)
  • Credit Insurance
  • US Customs Bond Insurance
  • Health Insurance
Contact us today at 800.392.6958 (ext. 318) for a free consultation and quotation for your business insurance needs
185 Newman Springs Road Tinton Falls, NJ 07724
Contact: Jason Welch tel: 732.842-2012 (ext. 318) fax: 732.530.7080 jawelch@york-jersey.com
or Bob Witkin bobwitkin@york-jersey.com
Visit the York-Jersey Underwriters website at
www.toy-insurance.com
KidsBrandInsight
Pottack Law

The Perfect Gift! New! Expanded 4th Edition!
Dr. Toy’s Smart Play Smart Toys: How to Select and Use the Best Toys and Games© By Stevanne Auerbach, PhD, Dr. Toy®

• Do your products help kids to be smarter and more playful?
• Are you a smart toy and game industry expert?
• This easy-to-read, go-to-guide offers successful play formula and P.Q ©
• Written by expert on value for children (and adults) to play, have fun, and learn; expanded edition is timely, handy ‘go to guide’ for parents, teachers, and everyone in the play, toy, game industry.
• Published in 13 countries: China, Egypt, Greece, India, Russia, Spain, Thailand and soon in Japan.
• Discover the great potential and power of play!

You’ll learn:
• Essential benefits of play, toys and games
• ‘Play Pointers’ that enhance and last a lifetime
• Evaluation criteria of best toys and games
• Basics of play and toys for baby to older children plus special needs
• Child development principles needed for every “Play Guide.”
• Suggested supplies to encourage more play in and out of doors
• Playtime activities appropriate for all ages

Published by Regent Press www.regentpress.net
Sales/Toy & Gift stores contact: Regent Press (custom edition/trade discount) regentpress@mindspring.com
Book stores contact Ingram www.ingramcontent.com

Individual Purchase: Amazon | Barnes & Noble

Paperback: $19.95 / ISBN 978-1-58790-275-8
E-book: $9.95 / ISBN 978-1-58790-276-5

Dr Toy
Score
Business of Play
ToyFairWest 2019
2019 ChiTAG
ToyJobs

 

"the Bloom Report" Covering the Week Of:
Saturday February 9 through Friday February 15, 2019

Financial & Legal News
Saturday February 9 through Friday February 15, 2019
Links to the financial news & articles appropriate to the industries we cover...
You can reach the WebSite that contains the complete story by "clicking" on each "headline link"

Regulatory Wrap-Up~Weekly review of retail-related legislative developments-Feb. 11...
Lampert completes acquisition of Sears; chain to conduct CEO search~It’s official: ESL Investments, the hedge fund run by Sears Holdings Corp. chairman Eddie Lampert, has completed its acquisition of the bankrupt company for approximately $5.2 billion. Last week, a bankruptcy court judge approved ESL’s offer, clearing the way for Sears to exit bankruptcy and remain in business as a going concern. Following its ongoing (and previously announced) round of store closures, the new Sears will be made up of 223 Sears and 202 Kmart stores, along with such brands and...
Dutch toy retailer Intertoys applies for court protection~The toy shop chain Intertoys has become the latest Dutch retail group to run into financial trouble and has applied for court protection from its creditors. “We have come to the conclusion following in-depth analyses that the current organisation needs to undergo hefty restructuring,” the company said in a statement. The 350 Dutch shops, of which around 100 are run by franchisees, will remain open while this takes place. Financial details were not disclosed at the time. Intertoys, the biggest Dutch toy group by far...
Diamond Select Toys Purchases Gentle Giant~Diamond Select Toys (DST) and Gentle Giant are both known for their fandom-based busts, statues, and action figures. As of this month, Diamond Select Toys has acquired select assets from Gentle Giant and will assume operations for all of Gentle Giant’s existing licenses. If you had your eye on something from Gentle Giant, don’t worry; any in-progress and future products will be offered through the Previews catalog, published by DST’s sister company Diamond Comic Distributors. The Premier Guild, Gentle Giant’s collector club...
Rehco wins patent case against Spin Master~The US Court of Appeals has reversed the prior district court findings that Spin Master’s auto-hover products did not infringe Rehco’s US Patent and that Rehco had released its claim for breach of contract. In 2013, Rehco filed against Spin Master alleging (1) breach of its 2001 Helicopter Agreement with Rehco by failing to pay royalties on helicopter products, such as the Havoc Heli; and (2) that Spin Master’s auto-hover flying toys, such as its Vectron Wave, Atmosphere, and Flutterbye Fairy infringed Rehco’s ʼ866 patent. With respect to...
Will the US and China finally share their toys?~The markets limped to a tepid close on Friday with stocks broadly flat and the US dollar broadly ascendant. Politics rather than data will overshadow the markets this week with US Trade Representative Robert Lighthizer and Secretary of the Treasury Steven Mnuchin heading to Beijing for another round of trade talks. There’s a sense of urgency to this round because the US has imposed a 1 March deadline by which time they expect the Chinese to put a deal on the table. If no deal is agreed by then, a belligerent President Trump and US...
Activision Blizzard is reportedly planning to lay off hundreds~Activision Blizzard , the video game publisher of blockbuster franchises such as "Call of Duty," "Diablo" and "Warcraft," plans to announce a round of jobs cuts "which could number in the hundreds." The layoffs would be part of a restructuring effort as the company faces sluggish sales.. Activision Blizzard did not immediately respond to a request for comment. Earlier in January, Activision's stock was sent tumbling 7 percent in after-market hours after it announced a split from game studio Bungie , which developed the...
Global Toy Sales Declined by 2 Percent in 2018~Toy industry sales decreased by 2 percent* in 2018 across the 13 global markets (G13)** tracked by The NPD Group, a leading global information company. Similar to last year’s reporting, toy sales in the United States, the world’s largest toy market, matched the world’s collective performance (-2 percent). Mexico, Russia, and Brazil saw growth while the United Kingdom, Australia, Spain and France experienced declines. Dolls, Action Figures & Accessories, and Youth Electronics experienced respective growth of 9 percent, 8 percent...
Toy industry has already seen its worst, says managing director~ CNBC’s “Power Lunch” team breaks down what’s happening in the toy industry with Eric Handler, managing director with MKM Partners. See the video...
Toys 'R’ Us workers were laid off without severance pay. N.J. may soon make sure that doesn’t happen to others~The plight of New Jersey Toys "R" Us workers who lost their jobs when the retailer filed for bankruptcy and shuttered its stores across the country has drawn the attention of state lawmakers who want to increase protections for workers caught up in mass layoffs. A bill approved by the state Senate Commerce Committee would require New Jersey employers with at least 100 full-time employees provide their workers 90 days notice before a large layoff or a plant closing...
Shopko to Close 70 Percent of Its Stores Following Bankruptcy~Wisconsin-based Shopko will close more than 70 percent of its stores. The news follows last month’s filing for Chapter 11 bankruptcy protection. The regional retailer, which reported 360 locations in its initial filinToys 'R’ Us workers were laid off without severance pay. N.J. may soon make sure that doesn’t happen to others.g, began closing 105 stores last month. The updated closing list has the company shuttering more than 250 stores as its moves toward what reps call a “second chance” footprint of around 100 stores to avoid total liquidation. The original Shopko store, which opened in April 1962, is among the locations currently...
A Tale of Two Toy Makers~Hasbro and Mattel management outlined one key factor in their dichotomous results. The earnings results of Hasbro and Mattel tell a clear tale of who is winning the post-Toys R' Us toy trade. Shares of the Pawtucket, Rhode Island-based Hasbro have dipped nearly double digits in pre-market after a big miss on earnings while the El Segundo, California-headquartered Mattel are set to open at their highest level since November after crushing estimates. One of the key differentiators between the two disparate results was who was best able to adapt sans Geoffrey...
KKR Wants Raises for Workers as Busted Chain Shuts Stores~Toys “R” Us is gone but not forgotten in the newly filed bankruptcy of Things Remembered, where private equity owner KKR & Co. has pushed to include extra pay and severance for everybody. The retail chain is closing most of its 400 stores and selling the rest, but unlike Toys “R” Us, it’s offering hourly workers a raise and severance if they stick around to the end. That’s at the behest of KKR, according to a representative for the giant private equity firm, which controls a stake of about 30 percent. KKR faced harsh...
Sears will stay in business as judge approves Eddie Lampert’s bid~A Federal Bankruptcy Court judge approved Edward Lampert’s bid through his ESL Investments hedge fund to purchase the struggling retailer’s assets for $5.2 billion. It was the only submitted offer that would have kept Sears alive and in business. In allowing Lampert’s bid to go through, Judge Robert Drain rejected arguments from the retailer’s unsecured creditors who had urged the court to shut down the company down and liquidate the assets. Lampert has said the ESL offer would will save some 45,000 jobs and...
Can a Barbie Film Do for Mattel What Marvel Films Did for Hasbro?~Mattel is still riding high on hopes that a live-action Barbie movie can turn its fortunes around. The toymaker was hit hard by the bankruptcy of Toys R Us, which accounted for around 10% of its sales, but a successful film debut could allow it to launch a franchise it could build on, similar to the way Hasbro has exploited the Transformers and Marvel characters. The iconic doll has evolved over the years, as Mattel yielded to criticisms that Barbie condoned a fascination with unattainable body types; today, the dolls...
Brexit guidance published for BTHA members~British Toy and Hobby Association has published a summary of the implications of a ‘No deal’ Brexit. The guide comprises eight sections, covering a range of topics including: importing toys after 31st March, the differences between the proposed UK regulations and the existing Toy Safety Directive, specific guidance for chemicals, identifying operator types in the UK post-Brexit, and how European legislation that may affect toys will look after Brexit. In a statement, the BTHA commented: “This guide can only be a snapshot of what is...
Majority of Retailers Say They Are Surviving, Not Thriving~More than half—including big box, department store, discount and specialty retailers—say they are just surviving headed into 2019. The survey’s findings laid bare a clear distinction between the Survivors, retailers who report being stable and breaking even, and the Thrivers, who identify as profitable and experiencing robust growth. Survivors tend to avoid risk and are focused on keeping pace with traditional competitors, while Thrivers are making smart bets and focused on standing out from competition with exclusive...
Become millionaire from owning toy shop~The growth potential of operating a children’s toy shop is growing in Uganda. A number of parents today admit to spending sums of their hard-earned money on children’s toys. This alone shows that anything that has to do with children/toddlers nowadays has become an avenue for making money. Now that some parents can spend an arm and leg on children’s toys, starting a children’s gift shop could make you the next millionaire. You have heard some parents says they would do anything to give their children the best in life. Mr Charles Ocici, the...
Market Research Reports: Smart/AI Toys Market : Global Industry Analysis and Opportunity Assessment by 2027 >>> Educational Toy Market Checkout the Unexpected Future 2025 >>> Alkaline Battery Market – Highlights On Future Opportunities 2025 >>> Global Toy Block Market 2019 >>> The STEM toys market will register a CAGR of nearly 5% by 2023 >>> Global Sexy Costumes Market 2019 Key Players >>> STEM Toys - Worldwide Market Analysis & Forecast 2019-2023 >>> Soothing Toys Market Analysis and Forecast (2019-2025) Global Research Report >>>
Company Financial & Brokerage News: Character Group Insider Jerry Healy Sells 40,000 Shares of Stock >>> Five Below Big Money Sentiment Increased in 2018 Q3 touching 1.01 >>> EPS for Party City Holdco Expected At $1.08 >>> I See a Positive in Hasbro's Dismal Q4 Results >>> Post Toys R Us, Mattel and Hasbro on different paths >>> JAKKS Pacific Expected to Post Quarterly Sales of $120.80 Million >>> Here’s Why $15 Looks Like A Top In Mattel Stock >>> Why Funko Stock Popped 31.9% in January >>> Toy stocks jump on Toys R Us comeback expectations >>> Hasbro CEO: Toys R Us debacle was 'a disruption and an interruption,' but we're past it >>> Hasbro Looks Like It Still Is Trying to Figure Out Which Way to Go >>> Mattel upgraded after news that Toys 'R' Us will be revived >>> Spin Master Price Target Cut to C$55.00 by Analysts at National Bank Financial >>> Optimism In Toyland: Wells Fargo Likes Mattel, Hasbro Moving Forward >>>
Company Reporting
Financial Reporting (February 9-15, 2019)
Activision Blizzard, Inc. (Nasdaq: ATVI)
Fourth-Quarter and 2018 Financial Results~Announced fourth-quarter 2018 results. For the year ended December 31, 2018, net revenues presented in accordance with GAAP were a record $7.50 billion, as compared with $7.02 billion for 2017. GAAP net revenues from digital channels were a record $5.79 billion. GAAP operating margin...
Canadian Tire Corp Ltd.
Quarterly profit beats estimates~Retailer reported a better-than-expected fourth quarter profit, helped by strong demand for toys and electronics. The company, which is broadening its retail offerings by including private labels in addition to rolling out options like home delivery, is competing against global ecommerce giants like Amazon.com...
CSS Industries, Inc. (NYSE: CSS)
Fiscal 2019 Third Quarter Results~Leading consumer products company serving the craft, gift and seasonal markets announced results for the quarter ended December 31, 2018, representing the third quarter of the Company’s fiscal 2019. Net sales in the third quarter of fiscal 2019 were $133.2 million, compared to $130.6 million in the third...
Hasbro, Inc. (NASDAQ: HAS)
Full-Year and Fourth Quarter 2018 Financial Results~Reported financial results for the full-year and fourth quarter 2018. Net revenues for the full-year 2018 decreased 12% to $4.58 billion versus $5.21 billion in 2017. The lower revenues reflect lost Toys“R”Us revenues throughout 2018 in the U.S., Europe and Asia Pacific, as well as a more...
Mattel, Inc. (NASDAQ: MAT)
Barbie, Hot Wheels drive sales beat; shares soar~Beat Wall Street estimates for quarterly sales as toy-maker sold more Barbie dolls and Hot Wheels cars during the crucial holiday season, sending its shares up more than 17 percent in extended trading. Barbie ended the year with its highest gross sales in five years...
The Singing Machine Company, Inc. (OTCQX: SMDM)
Third Quarter 2019 Earnings Report~The worldwide leader in consumer karaoke products announced its financial results for its third quarter ended December 31, 2018. Net sales of $19.5 million for the quarter ended December 31, 2018. Gross margin improved by 1% from 27.9% to 28.9%. Inventory for quarter-end reduced by $2.5M from...
Spin Master Corp. (TSX: TOY)
Preliminary 2018 and Q4 2018 Gross Product Sales~Announced preliminary Gross Product Sales (a non-IFRS financial measure) for the fourth quarter and full year 2018. These preliminary Gross Product Sales results for the fourth quarter and full year 2018 are intended to provide context for Spin Master's performance in advance of the...
Company Reporting
Future Financial Reporting
Activision Blizzard, Inc. (Nasdaq: ATVI)
February 12~Intends to release its fourth quarter 2018 results after the close of the market. In conjunction with this release, will host a conference call that will be broadcast over the internet. Activision Blizzard, Inc., a member of the Fortune 500 and S&P 500, is the world's most successful standalone interactive entertainment company...
Newell Brands Inc. (NWL)
February 15~Announced its fourth quarter and full year 2018 earnings results will be released prior to market open and will be followed by a live webcast. To listen to the webcast, please select Events & Presentations from the Investor Relations tab of the Newell Brands website at www.newellbrands.com. The live webcast will be recorded...
Walmart Inc. (NYSE: WMT) February 19~Announced it will hold a live conference call with the Investment Community to discuss the company’s fourth quarter and fiscal year 2019 earnings results, as well as its outlook for fiscal year 2020. Doug McMillon, president and chief executive officer and Brett Biggs, executive VP and CFO, will host the call to discuss the...
AKKS Pacific, Inc. (NASDAQ:JAKK)
February 26~Will announce fourth quarter and full year 2018 financial results after the market closes. The Company will also hold a teleconference and webcast to discuss the results, and may also discuss future plans and prospects. The website will host an archive of the teleconference for 7 days.
Spin Master Corp. (TOY)
March 6~Will report its fourth quarter and full year 2018 financial results after markets close. Ronnen Harary, Co-CEO, Ben Gadbois, Global President & COO, and Mark Segal, CFO, will host a conference call for the investment community on March 7. he call-in numbers for participants are (647) 427-7450 or (888) 231-8191. A live webcast...

Stories & Comments
Saturday February 9 through Friday February 15, 2019
Compiled in this section, are "links" to news articles, stories, and other information appropriate to the industries we cover.
You can reach the WebSite that contains the complete story by "clicking" on each "headline link"

We're Officially Calling Blume Dolls the Hottest Toy of 2019~Toy trends come in cycles, and right now these things are hot: Toys that "emerge" from some kind of covering (like an egg). Toys that have some kind of surprise factor, where you can cross your fingers and hope for rare and super-rare varieties and try to collect them all. Toys that come bundled with lots of cute accessories. Enter Blume dolls, which are all of this rolled into a flower pot. You get the pot, add a few drops of water, and — surprise! — the doll "blooms" before your eyes. The first glimpse you get is of some...
Nickelodeon Plans Yearlong Tribute to SpongeBob Squarepants~Nickelodeon’s favorite ocean sponge, SpongeBob SquarePants, is hitting 20 years old this year with the biggest celebration across land and sea. Nick will pay tribute to the iconic TV show and its memorable characters with “The Best Year Ever.” The year of events and collaborations will kick off on Friday, July 12, with the premiere of “SpongeBob’s Big Birthday Blowout.” The original one-hour special will feature the voice actors behind SpongeBob, Patrick, Mr. Krabs, Sandy, Squidward, and Plankton, alongside their...
Toy bomb game Cut the Wire discontinued after criticism~Parents expressed concern about the game, which comes packaged in a box with a background that looks like flames in an explosion. Critics said it was difficult to imagine promoting the game when there was so much real-life violence in the world involving bombs. When it comes to feel-good, classic games there are the old reliables: Operation, Twister and Monopoly, among others. Then there is Cut the Wire, a game that asks children to defuse a toy bomb before it “detonates.” The game, which was recommended for children...
FRANCHISE FATIGUE? LEGO MOVIE DEBUT DOWN 50%~Any hopes that the well-reviewed LEGO Movie 2 could revive the slumping 2019 box office were quickly dispelled this weekend as the Warner Bros. Animation tentpole debuted with $34 million, more than $20 million below analyst’s expectations, and less than half of the total produced by the first LEGO Movie back in 2014. Despite a solid bow from the R-rated coxmedy What Men Want, the overall box office was down 20% from the same frame last year when Fifty Shades Freed opened with $38.6 million. 2019 is now trailing...
Kung Hei Fat Choy, Year of The PIG~The Chinese New Year, or Spring Festival, has more than 4,000 years of history and is the longest holiday of the year. In the 21st century, the national holiday begins on the first of the Lunar Calendar and lasts until the 15th of the first month. In 2018, Chinese New Year begins on February 5th and ends February 19th. In China, all stores are closed during the first five days of the Spring Festival, with some not opening until the very end. People must stock up on New Year supplies (年货—nian huo) beforehand and many begin on the Laba Festival. Kitchens...
COMPANY BEHIND THE ELF ON THE SHELF EVOLVES INTO GLOBAL ENTERTAINMENT COMPANY~Creatively Classic Activities and Books, home of the beloved tradition The Elf on the Shelf, is ramping up its global entertainment plans to make 2019 the most captivating holiday season to-date. With the recent addition of its subsidiary, Scout Elf Productions, the company plans to create more animated content for both large and small screens, including the all-new DVD special Elf Pets: A Fox Cub’s Christmas Tale, for families all over the world to enjoy. This animated special will...
Big Box Stores And Niche Toy Manufacturers Enter The Toy Subscription Box Market~By now, most parents are familiar with the various project boxes for kids that include crafts, STEM building kits, toys and other creative activities to fight boredom and engage young minds. While the success of these curated subscription boxes has been mixed, they continue to flood the market. The project and toy boxes appeal to parents and kids who enjoy the subscription model and the fun of getting a package every month. With the closing of Toys R Us, and the dominance of Amazon, toy...
Fox Renews The Simpsons for 2 More Seasons~Fox has renewed The Simpsons for its 31st and 32nd seasons, bringing its total episode count to 713. In the upcoming episode “I’m Dancing as Fat as I Can,” Homer (Dan Castellaneta) pisses off Marge (Julie Kavner) by binge-watching their favorite show without her. Homer has to pick up a new skill to make up for the mistake. Meanwhile, Bart (Nancy Cartwright) starts training to compete in “Krusty’s Holiday Trample.” Netflix Chief Content officer Ted Sarandos will guest star in the episode. The all-new episode is scheduled to air on...
Fall 2019 Children’s Book Sneak Previews~Comprhensive list of children's books that will be piblished during the fourth quarter of this year from children's publishers...
Obvious Plant’s ‘Museum of Toys’ opening 1 March – the must-see museum for toy fans, collectors and humor lovers alike!~Obvious Plant’s Museum of Toys is an interactive exhibition that transports visitors into the surreal, alternative history of toys, as told by Jeff Wysaski a.k.a. Obvious Plant. In this parallel universe, the toys we know and love have been recontextualized to create a dark, bizarre version of the past, where Hello Kitty Goes to Rehab, Casey: The Talking Tape Player delivers only bad news and Spiderman is, well, Covered in Spiders, Man! For the past four years...
Alaska Airlines Has a Captain Marvel Airplane~Passengers on Alaska Airlines can go “higher, further, faster” for real. Ahead of the release of Marvel Studios’ Captain Marvel on March 8, the airline unveiled a special-edition plane featuring uniquely heroic livery. The Captain Marvel–themed 737-800, tail number N531ASd made its debut at Sea-Tac International Airport in Seattle at a gate celebration for guests flying to Orange County, California. The plane joins the Alaska Airlines fleet and begins flying throughout its work route today. In Captain Marvel, Brie Larson portrays...
InventHelp Inventor Designs Accessory for Fidget Spinner Toys~"I wanted to create a fun and comfortable way to play with fidget spinner toys," said an inventor, "so I invented the EZ SPIN." The invention provides a fun and easy way to use a fidget spinner. In doing so, it eliminates the need to hold a fidget spinner between the forefinger and thumb. As a result, it enhances comfort and it could provide added enjoyment. The invention features a portable design that is convenient and easy to use so it is ideal for children and adults. Additionally, it is producible in design variations and a...
There’s a Cabbage Patch Kids birth centre. And is even weirder than it sounds~The birthing centre for 80’s dolls with the fabric button noses – and yes, I said ‘birthing centre’, not toy shop – is located in Cleveland, Georgia. The Victorian-style mansion-come-hospital for dolls, sits on a sprawling 65o acres and proudly displays a Cabbage Patch Kids sign. It. Is. Real, people. As if it’s not strange enough that a birthing suite for dolls exists, when you find out what happens at this ‘hospital’ it just gets weirder...
Are pastel colored toys sexist?~Why must Lego sets be so obviously marketed to different genders? Is such marketing sexist? Or just smart business? There’s this cue — even if it doesn’t say girls on it — there’s this cue that all the pink things are for girls and everything else is for boys," Rebecca Hains, advertising and media studies professor at Salem State University. At least the colors are no longer formally labeled girl vs. boy...
'The Lego Movie' is the one great toy movie in a sea of junk~If the act of adapting a toy into a major motion picture seems like a cynical and infantilizing endeavor, that’s because, well ... that's because it usually is. But it can also be an extremely lucrative one. Some of the most successful movie franchises are not based on a novel, play or even a comic book but instead a multi-colored assembly of plastic marketed to children. The point of these movies is to make money, and, in that regard, they've typically been successful. But then 2014’s “Lego Movie” went and did something...
Go see the new ‘Lego Movie’ if you don’t mind that it’s the third-best ‘Lego Movie’~The Lego movie franchise, now four films strong, achieved its zenith with “The Lego Batman Movie,” a 2017 stand-alone spinoff of the excellent 2014 original that appealed to both young fans of the construction toys and grown-up aficionados of the brooding Caped Crusader. Funny, smart and unexpectedly moving, it was a story that could be enjoyed on multiple levels simultaneously. Later that same year, the wobbly, less inspired “The Lego Ninjago Movie” hit theaters, more like a feature-length...
What Are The Best Movies Based On Toys?~A movie idea can come from a variety of sources. Some are based on books, articles, short stories and, yes, even toys. The only source materials that inspire as much skepticism as toy lines are theme park rides. Still, the world of commerce has given us some offbeat, weird and entertaining guilty pleasures. To honor this material world, let’s count down the ten best movies based on toys or containing characters based on previously existing toys...
11 Goopiest Slime Toys~The incredible popularity of slime is one of the 21st century’s most perplexing developments. Whatever it is about ooze, gunk, goo and slime, we’re really into it. Slime toys aren’t anything new — who can forget the awesome Teenage Mutant Ninja Turtles playset that let you douse your figures in glowing green gak — but they’ve exploded over the last few years. Here’s our guide to the best and nastiest slimy toys on the market...
Remembering the toy industry's past: Tru-Vue Viewers from Tru-Vue Company (1950s) >>> Behind Some of the Most Popular Toys in History: Hasbro's Timeline in a slide show >>> Gator Golf from Milton Bradley (1994) >>>
U.S. and World Population Clock~The U.S. population clock is based on a series of short-term projections for the resident population of the United States. This includes people whose usual residence is in the 50 states and the District of Columbia. The Country Ranking tool provides a quick and easy method to view the most populous countries and areas of the world for any year between 1950 and 2050. The data for this tool are drawn from the International Data Base, which offers additional demographic information for each country...
CONFESSIONS OF A COMIC BOOK GUY - STOP MAKING PEOPLE FEEL BAD FOR LIKING THINGS THAT MADE THEM HAPPY~A weekly column by Steve Bennett of Super-Fly Comics and Games in Yellow Springs, Ohio. This week, Bennett digs into two under-reported non-facts from Maher’s Real Time anti-comics rant. Last week I refuted Bill Maher’s recent rant on comic books and their fans, and as much as I wish it otherwise, I’m not quite finished. Because two of Maher’s more demonstratively untrue statements seem to have gone unremarked upon by anyone else, and I...
ROLLING FOR INITIATIVE--THREE FEATURES OF A GOOD DEMO GAME PROGRAM~A weekly column by Scott Thorne, PhD, owner of Castle Perilous Games & Books in Carbondale, Illinois and instructor in marketing at Southeast Missouri State University. This week, Scott Thorne looks at three features of a good demo game program. Sending stores a demonstration game is generally a pretty good way to get retailers to take a look at your game, and if a publisher can get its game into a store, the game is more likely to get to get seen and bought. With 300 million people, more or...
From the Toy Industry Journal~by Steve Reece, CEO of Kids Brand Insight, a leading toy expert consultancy to toy companies around the world...Toy Marketing: TVCs Versus Digital Marketing: Have We Reached Tipping Point? >>> TRU Kids Inc: The Phoenix From The Toys R Us Ashes? >>>
"This Week in "Global Toy News"~Richard Gottlieb knows about play. He blogs about its future, what it means to a civilized society, and how it can help make us better, more imaginative and more creative people. A well known toy industry commentator and president of Richard Gottlieb’s Global Toy Experts, a toy industry consultancy, he helps toy manufacturers enter North American and global markets. Richard also writes for several European toy magazines...Be sure to read what Richard (and his guest columnists) have to say...Toy Fair: The Gathering of the Tribes >>> Children's Card Games From the 1920's; a look back >>> China to Pass the U.S. as the World's Largest Retail Economy; the good news and the not as good news >>> Valentines for Trolls >>> Heavy Lifting for the "New" Toys R Us >>> Against All Odds; 2018 Was Actually a Pretty Good Year >>>
Trade Press Around the World:
ToyNews~The UK's leading toy industry magazine and website, serving the toy trade with a focus on editorial quality. ToyNews magazine has an ABC-accredited readership of 6,199, making it the UK's most-read monthly toy trade publication. ToyNews has established itself as an indispensable read, both in the UK and internationally.
Toys 'n' Playthings~The leading trade press publication for the UK toy trade, established in 1981. Still run by the same toy trade expert Malcolm Naish. With regular product features, many news sections, toy trade gossip and columnists, it is an essential read for anyone working within the toy trade - be it retailer, supplier or anyone in between.
Toy World~The UK’s number one toy trade magazine, widely acknowledged as the voice of the UK toy industry.
Toy & Hobby Retailer~The premier publication for Australia's dynamic toy and hobby retail industry.
Worldwide Licensing News and Information...
.FAO Schwarz inks deals to grow beyond toys~FAO Schwarz announced licensing agreements with Britannica Home Fashions, Galerie USA, and Uncas International that expand its product assortment and its footprint. With Britannica, the newly revived toy retailer will develop a home collection including various bedding, bath, holiday decor and more, according to a company press release. The Galerie USA tie-up will create chocolates, gift sets and bespoke candy offerings to celebrate various holidays. And Uncas International will launch a line of FAO...
LEGO Hidden Side Combines Building, Augmented Reality~The LEGO Group unveiled LEGO Hidden Side, an augmented reality-enhanced LEGO play theme in which kids must turn a haunted world back to normal, one ghost at a time. It integrates augmented reality (AR) with physical construction to reveal a hidden world of interactive play. The company will showcase LEGO Hidden Side, developed for kids ages 7 and up, for the first time at Toy Fair. “Our years of experience pioneering the convergence of technology and physical play have taught us...
Singing Machine Enters License Agreement with CBS Consumer Products for ‘Carpool Karaoke’~The Singing Machine Company, the worldwide leader in consumer karaoke products – announces it has entered into a three-year worldwide licensing agreement with CBS Consumer Products for the Emmy award- winning CARPOOL KARAOKE. Under the terms of the Agreement, Singing Machine will be launching a range of consumer products designed for use within vehicles under the CARPOOL KARAOKE license. Based on the segment...
TOMY To Manufacture Officially Licensed Battling Toys Featuring WWE Superstars~TOMY International announced a multi-year licensing agreement with WWE to produce battling toys featuring WWE Superstars that will be available at mass retailers in the Fall of 2019. Built upon WWE's larger-than-life Superstars, the line will provide unique and evolving battling game play where fans will be able to pit their favorite Superstars against each other, choosing from the likes of John Cena, The Rock, Undertaker, Seth Rollins, AJ Styles and more...
WIT members help digital games surf into the licensed merchandise space~omen in Toys executive board member There are currently 2.2 billion active gamers globally, according to a global gaming report. One billion gamers generated more than $108.9 billion in revenue last year. Eighty-seven percent ($94.4 billion) of this revenue was from digital games, and Women in Toys, Licensing, and Entertainment (WIT)...
CARDINAL INDUSTRIES AND LOONEY LABS TEAM UP FOR TWO NEW FLUXX LICENSES~Cardinal/Spinmaster and Looney Labs announce a new partnership to create licensed card games for all channels. The companies are currently working on two games—Marvel Fluxx and Jumanji Fluxx. Both companies will publish versions of the games, each in the same slightly-larger-than-typical sized box. The Cardinal version will release with a $15 MSRP for mass market, whereas the Looney Labs version will contain seven bonus cards, and will sell for $20...
SEGA Taps JAKKS Pacific as Global Toy Partner for Sonic the Hedgehog~JAKKS Pacific announced it has entered into a multi-year, global toy licensing deal with SEGA of America, Inc. to manufacture, market, and distribute their iconic Sonic the Hedgehog video game brand. The entire line will be showcased atToy Fair. SEGA’s Sonic the Hedgehog franchise launched in 1991 and continues to be one of the most...
Play Classic Disney Games at Home with AtGames~Soon you’ll be able to bring classic Disney and Star Wars games home and play them from the comfort of your living room. Disney and Lucasfilm partnered with AtGames for new products, including AtGames’ upcoming full-size Legends Ultimate Home Arcade machine and the Blast! family plug-n-play console line. These new products will include classic games...
Cartoon Network Grabs ZAG America’s Power Players; Playmates Boards as Master Toy Partner~Cartoon Network has secured the broadcast rights to its upcoming animated series, Power Players. Playmates Toys (Teenage Mutant Ninja Turtles) is on board as master toy partner for development and creation of a multi-segment toy line that will include action figures and role-play toys. Power Players was...
Kangaroo Mfg to Debut Jurassic World, How to Train Your Dragon Pool Floats at Toy Fair~Kangaroo Mfg. locked a deal with Universal Brand Development to bring characters from Jurassic World: Fallen Kingdom and DreamWorks’ How to Train Your Dragon: The Hidden World into swimming pools. Set to debut at Toy Fair New York, five new licensed pool floats aimed at kids ages eight and up will make a splash...
BRAND LICENSING EUROPE OPENS APPLICATIONS FOR 2019 RETAIL MENTORING PROGRAMME~London Brand Licensing Europe, which takes place 1-3 October 2019 at ExCeL London, has opened applications for this year’s Retail Mentoring Programme, following a record take up by UK buyers from a cross section of retail in 2018. BLE’s Retail Mentoring Programme educates retailers about the benefits of...
WildBrain Appointed to Manage Miffy for YouTube~WildBrain is on a roll. After locking recent deals with Playmobil and Smurfs, and AVOD arrangements with Roku, Apple TV, and Amazon Fire, Miffy has joined the party. Mercis Media BV appointed WildBrain to manage and grow the YouTube presence of Miffy and Friends on an exclusive worldwide basis. Last month, The Joester Loria Group was appointed to rep...
'Adventure Time' Clocks Miniso Deal~Cartoon Network has entered a deal with Miniso to unleash a 264-item collection of accessories and apparel inspired by the animated series “Adventure Time.” The retailer will fill its shelves with new items that bring Finn, Jake, Lumpy Space Princess and more to life including an immersive in-store collection, plush, stationery, gifts and accessories including backpacks and...
Licensing Expo 2019 Announces New Exhibitors~Licensing Expo, the world's largest and most influential licensing industry event, has announced a number of new exhibitors that will be in attendance, adding to the diverse catalog of attendee brands spanning many industries. New brands on the show floor include Coca-Cola, Encyclopedia Britannica/Merriam-Webster, Game of Thrones, Penthouse...
Funko, Pokémon Expand Partnership~The Pokémon Company and Funko will launch a new series of 12 Pokémon figures by Funko this year, continuing the brands’ partnership and licensing agreement. Called “A Day with Pikachu,” the collection will be available on PokemonCenter.com. Each figure from the line will depict the iconic Pokémon Pikachu celebrating a different season or holiday, with one ...
Hallmark releases official Mahomes-licensed ornaments and plush toys~Patrick Mahomes, recently named as the NFL's MVP, has found a home in many hearts this season, and thanks to Hallmark Cards, you can celebrate his "monumental season" by bringing home official Mahomes-licensed ornaments and plush toys. A ceramic disk ornament is already available, but two more Chiefs ornaments will be...
Animaccord Locks Licensing Deal for Cleo & Cuquin~Animaccord Locks Licensing Deal for Cleo & Cuquin Animaccord, the licensor behind the global hit, Masha and the Bear, becomes an international licensing company with the acquisition of rights to the preschool series Cleo & Cuquin. With this first title, Animaccord looks to work across further animated brands going forward to coordinate licensing for all...
PEOPLE, COMPANIES, ORGANIZATIONS...
.Amazon cancels plans for New York headquarters~Amazon is not making a brand new start of it in old New York. The e-tail giant announced that after “much thought and deliberation” it will no longer move forward with opening a new headquarters in the Long Island City section of Queens, New York. “While polls show that 70% of New Yorkers support our plans and investment, a number of state and local politicians have made it clear that they oppose our presence and will not work with us to build the type of relationships that are required to...
.USAOPOLY GETS A NEW LOOK AS IT CELEBRATES 25 YEARS IN BUSINESS~USAopoly (The OP), the board game and puzzle publisher behind best-selling party games Telestrations and Blank Slate, unveiled a new logo and website as it commemorates its 25th anniversary in business. The publisher continues to expand its 2019 product showcase with the announcement of two new family games – Astro Trash and Furry Foodies -- and a licensing partnership with critically-acclaimed animation studio LAIKA. “It is truly humbling to see...
.Fat Brain Toys~In 2002, Adam Carson got a magnetic building toy for his 10th birthday. “He was really enthralled with this simple toy and played with it all weekend long,” said his dad, Mark. With birthday money to spend, Adam searched online to buy additional sets, but couldn’t find any. So he turned to his dad, a website developer. “Dad we should build our own website to sell these,” he said. And that’s how Fat Brain Toys began. Founded by Mark and Karen Carson, the company is a manufacturer and retailer of educational toys. The toys include brain ...
.Magna Mindz educational toy store opens~New toy store called Magna Mindz that specializes in educational toys has opened in Hicksville. “We are basically a learning and educational toy store and we have a huge collection of books,” says owner Pooja Kanwar. The store caters to kids ages newborn to 12 years old and offers weekend workshops focusing on arts and crafts, STEM toys, science and more. The store offers brands including Melissa & Doug, Learning Resources, Calico Critters and more. It also offers personalized books that can...
ASTRA Offers Member Programs and Services at Toy Fair~The American Specialty Toy Retailing Association (ASTRA) has announced a package of programs and services it is sponsoring at Toy Fair to help member retailers, sales representatives and manufacturers maximize the use of their time in New York for product sourcing, learning and networking. “ASTRA members make a big investment of time and dollars to attend Toy Fair,” noted Kimberly Mosley, president of ASTRA. “ASTRA programs are designed to give store owners a shortcut to the best...
Passport to Brilliance Program For Media And Influencers At Toy Fair~Founded more than 10 years ago, the mission of Brilliant PR & Marketing is to "find and effectively market brands products and services no mom dad or family should be without." Serving clients in sectors including baby and maternity, lifestyle, tech, housewares, education and more, the agency is perhaps best known for its work in the toy industry. This year, with 15 clients presenting at the 2019 New York International Toy Fair, Brilliant is pioneering a new "Passport...
Women in Toys Honors Playdate in a Box Creator, Letitia Fox~Women in Toys, Licensing and Entertainment (WIT) will hold its 15th annual Wonder Women Awards Gala on February 17th in conjunction with Toy Fair. This year’s honorees have contributed to the toy industry in monumental ways and will be celebrated at Pier Sixty at Chelsea Piers. With the rise of technology overpowering old school play, today’s “Wonder Women” must be more innovative than ever. Most notably, Letitia Fox has been a Trailblazer in her efforts to create tech-free fun for...
Toys “R” Us Officially Emerges as a New Company, Tru Kids Brands~The next chapter in the Toys“R”Us saga is officially official. As reported last month, Toys “R” Us has officially emerged as a new company, Tru Kids Inc. dba Tru Kids Brands. The company is the new parent of Toys “R” Us, Babies R Us, Geoffrey the Giraffe and more than 20 established consumer toy and baby brands. Tru Kids is headquartered in New Jersey with a team of returning Toys “R” Us employees. Tru Kids Brands is led by Richard Barry, the former global chief merchandising officer at Toys “R” Us, who will...
Toys R Us: Can It Make A Comeback?~Toys R Us may be positioning itself for a comeback after liquidating all its assets in 2018. On Jan. 20, Tru Kids Inc. acquired The Toys R Us, Babies R Us, and Geoffrey brands as well as more than 20 other toy and baby brands, the company said in a statement. Headquartered in Parsippany , New Jersey, Tru Kids employs a series of former Toys R Us and Babies R Us employees, which Richard Barry, the new president and CEO of Tru Kids and the former chief merchandising officer at Toys R Us told CNBC was a...
Toys R Us is re-opening, but don't expect a store near you~Retail news is buzzing ith word that Toys "R" Us is finally revealing its resurrection plans. In a press release this morning, a new company called "Tru Kids" will begin operations of Toys "R" Us, Babies "R" Us, Geoffrey, and several other retail brands. But don't head out the door to your favorite Toys "R" Us location to browse the LEGO aisle just yet. The new brand will only open 70 stores, and they'll be in Asia, India, and Europe. Meanwhile, a new e-commerce platform will handle sales to...
New Toys 'R' Us emerges, looking for partners in U.S. and U.K.~The remnant of Toys "R" Us Inc. is looking for licensing partners to revive the brand in several parts of the world, including in the U.S. by next Christmas. "That's certainly our intent, to be in a position where U.S. consumers can engage with Toys 'R' Us and Babies 'R' Us again this holiday season," said Richard Barry, a former Toys "R" Us executive who is now CEO of new entity Tru Kids Inc. "A significant amount of market share has been left on the table." Toys "R" Us liquidated its operations in...
Toys R Us 2.0: Does a Market Exist for Its Revival?~Toys R Us/Babies R Us has emerged under new ownership with a plan to not only grow its remaining international locations but to make a comeback in its home U.S. market as well. The new company, Tru Brands, will be led by the chain's former Chief Merchandising Officer Richard Barry who will now serve as CEO. Tru Brands isn't a traditional start-up. It controls global assets that delivered over $3 billion in sales in 2018 through more than 900 stores and e-commerce efforts in 30-plus countries across Asia, Europe...
3 Reasons Toys 'R' Us Isn't Coming Back~Toys 'R' Us has apparently emerged "as a new company, with new leadership and a new vision to deliver the magic of its iconic brands around the world." With Richard Barry, the former global chief merchandising officer at the helm of Tru Kids Brands, a new parent company which owns the Toys 'R' Us and Babies 'R' Us brands there is hope that this once iconic bastion of kids excitement, fun, and endless imagination will once more entertain a generation of little ones. The thing is, it won't. Not like this anyway...
ChizComm, Beacon Media to Merge; Combined Company to Offer Complete Marketing for Toys and Kids’ Entertainment~There’s a new powerhouse in world of kids’ entertainment, toys, and consumer products. Toronto-based ChizComm Ltd., a leading marketing and communications firm, agreed to acquire New Jersey-based Beacon Media, the largest planner and buyer of kids’ television media in North America. Founded in 1992 as Summit Media, Beacon is led by Shelly Hirsch, Tom Horner, Lillian Lebron and Paul Caldera. The merger of...
ASTRA Reveals Keynote Speaker for 2019 Marketplace and Academy~Kickstarter co-founder and former CEO Yancey Strickler will deliver the keynote address at The American Specialty Toy Retailing Association (ASTRA)’s Marketplace & Academy. This year’s event, More than a Toy Show, will take place June 9-12 in Pittsburgh, Pennsylvania. Strickler’s presentation will focus on harnessing the power of creativity to grow your business. In addition to Kickstarter, Strickler co-founded the artist resource The Creative Independent, which publishes daily...
The Reign Of Ynon Kreiz At Mattel~The national buyers continue to believe that Ynon Kreiz is the one executive who can turn Mattel around. All company metrics suggest that he has already had a major influence in the way the company is doing its business. His background suggests that he can unlock Mattel’s major asset – its IPs – in a way none of his predecessors has been able to do. Headwinds continue for Fisher-Price, American Girl and Mega and all three will require a thorough revamping of the innovation process...
Explorations Toy Store to close after more than three decades~After more than 30 years, three owners, four locations and countless children browsing the aisles, Explorations Toy Store in Duluth is closing its doors for good. Ken Weyenberg, 57, owns the store with his wife, Judy. The store focuses on educational and nonviolent toys. Weyenberg cites competition from online retailers as the main reason for the closure. The Weyenbergs bought and reopened Explorations in 2006 after owners Erick and Mary Beth Kjolhaug had closed the store...
Toys “R” Us Canada Appoints New Chief Play Officer~Toys “R” Us Canada has a new chief play officer. Méganne Dagenais, an 11-year-old, steps into the coveted role to be an ambassador of play and to travel her country to showcase the latest toys. The company made the announcement at a surprise party held in LaSalle, Quebec. Méganne scored the position after her submission video beat out more than 200 other applicants. “I feel like I’m dreaming; I’m so excited,” Dagenais says. “I can’t wait to start testing out all the cool toys at Toys “R” Us...
Barbie's Designer Got His Start Making Missiles~As the 60-year anniversary of her debut at Toy Fair approaches, learn a little more about Barbie’s inception. You’ve heard of Barbie. But have you heard of Jack Ryan? You probably didn’t know that a pair of hands that helped design missiles were also responsible for America's most popular doll, a story detailed on the recent Netflix show The Toys That Made Us. As told in the show's second episode, which features interviews those present at Mattel for Barbie's creation, Jack Ryan graduated from Yale and...
Toy store owners to call it quits, cite online rivals~Justin’s Toys will stop playing soon. The Glen Cove toy store will close Feb. 28, after more than six years in business, founder Robert Lee said. He cites online competition as the main factor in the decision to close the store. “This is the consequence of how our society is changing. We are in a digital time, and there isn’t going to be stores like ours anymore,” said Lee. Opened in June 2012, Justin’s Toys sells about 2,000 items, including books and a range of name-brand products, such as dolls...
Glenn Abell named president and GM of Moose USA~In April, Glenn will begin his new role as president and general manager for Moose Toys, responsible for the United States market. Based in Los Angeles, Glenn will be accountable for all facets of the USA business and will be a member of the Moose Toys senior leadership team, which is responsible for global commercial strategy and product development direction. “I’m very excited to be joining the team at Moose in April,” said Glenn. “Over the years, Moose has proven itself as an innovative...
Flames Rip Through Toy Store~Flames ripped through a single-story strip mall in Chula Vista and flames were shooting through the roof by the time firefighters arrived. The fire broke out at Santa's Toys. “My heart broke,” said Hai Trinh, whose family has run the business for more than 30 years. “It’s just painful looking it at it.” The fire alarm was activated and a family member was notified. Trinh said customers called members of the family to let them know they could see the building was on fire...
Pedego, with 107 licensed stores, tests IBD sales program~Pedego, the e-bike brand with over 100 licensed U.S. stores in operation, is testing a program to sell its bikes to independent retailers through a "store-within-a-store" program. The program requires no licensing fees and includes mutual exclusivity: Pedego bikes are the only electric bikes the store can carry and the store will be given an exclusive territory in areas where there are no Pedego stores. The one-year agreement also includes interest free floor-planning, allowing retailers to keep bikes...
Iranian-Influenced Children's Book Publisher to Launch in U.S.~Drawing upon a rich history of Iranian culture, while instilling a sense of tolerance and understanding in young readers, is the mission for the U.S. launch of Tiny Owl. The London-based children’s book imprint is set to enter the U.S. this spring. Tiny Owl is the brainchild of publisher and co-founder Delaram Ghanamifard, who was inspired by her experience immigrating from Iran to the United Kingdom in 2010 and her desire to introduce Iranian literature to a new audience—including her own...
Mattel's nuanced approach to tech innovation~Mattel is taking a nuanced approach to using digital technology in its products, in recognition of both the desires of parents and children, as well as the needs of its individual brands. Sven Gerjets, Mattel’s chief technology officer, discussed this subject at an event. “What I’ve learned is putting technology in a plastic housing and calling it a ‘toy’ does not make it a toy,” he said. “Toys are really things that parents are making bets on. They’ve got to be lower-cost experiences, because parents aren’t...
Fred’s names CEO, CFO, COO~Fred’s Inc. made several appointments to its C-suite. The Memphis-based discounter has appointed Joseph Anto as CEO, effective Feb. 3 Anto had been serving in the role on an interim basis since April. He also had been serving as executive VP, CFO and secretary since February 2018. In other appointments, Fred’s named Ritwik Chatterjee as CFO. Fred’s also named Nathaniel Klein as COO and Michael Ladd as chief stores officer. Fred’s operates approximately 600 discount stores...
Disney Plus Won’t Let Netflix Get Its Hands on Captain Marvel~When Disney+ launches later this year, it will be the destination to watch all Disney affiliated movies, from classic animations to the hottest superhero flicks. Captain Marvel will be the first title held back from Netflix to live on Disney’s streaming service instead. Disney+ will also be the only place to stream Avengers: Endgame, so Netflix better crank out something good to keep up with the Joneses. Disney CFO Christine McCarthy estimates the opportunity from this and other 2019 releases...
How FAO Schwarz is plotting a comeback from the dead~FAO Schwarz, the 150-year-old toy retailer that closed its doors three years ago, is on a path to rebuild itself. With a void left in the market following the fall of Toys “R” Us, FAO is betting that customers will be attracted to the nostalgia of the previously dead brand. To drive interest, the company has updated its retail experience to incorporate tech in-store, private label products that can’t be found outside FAO’s stores, and e-commerce. The company is also looking to expand beyond toys...
Matt Nuccio discusses his career helping inventors and working with the non-profit United Inventors Association~As the annual New York Toy Fair approaches, the UIA is reaching out to toy designers who have a great concept for a plaything but are unsure about how to protect, market, and sell their product. The UIA has the ability to offer insights, tips, and valuable leads that help inventors find their way. Matt Nuccio of the UIA Board of Directors recently discussed this organization and its mission via an exclusive interview...
News From The Toy Association: Steve Pasierb explains the changing face of the US toy market >>> REMINDER: The Toy Association’s Annual General Meeting to Be Held at Toy Fair New York February 8, 2019 >>> Manitoba’s Stuffed Articles Regulation to Be Repealed on January 1, 2020 >>> Toy Fair New York: Continue the Fun After Hours! >>> Toy Fair New York: Events and Resources for International Attendees >>> Toy Fair Creative Factor Session: Think Outside the Box When it Comes to Distribution >>> Toy Association Co-Hosts Advocacy Fly-In to Fight Tariffs on Chinese Imports >>> Toy Fair New York Brings Seven Football Fields of Fun to New York City >>>
Toy Safety Related Articles from Around the World...
the many perspectives you need to know about:
My First Puppy cuddly animals recall because they could choke young children~Animagic, which is part of the British toy giant Vivid, said that it had been made aware that its My First Puppy product may prove dangerous to youngsters. In a statement, it said it was possible that 'small parts' of the toy could become detached, presenting a possible choking hazard. Vivid, which is also responsible for the best-selling Moshi Monsters range, said that no other products were affected by the recall. A notice, issued today, read: 'It has come to our attention...
9 Reasons Not to Give Your Kids Toys Made in China~Around 80 percent of all toys sold worldwide are manufactured in mainland China. Often, the public will not know that a toy is dangerous until a child gets hurt, or a complaint is investigated and a subsequent recall is publicized...
CPSC Recalls and Product Safety News: Target Recalls Toddler Boots Due to Choking Hazard >>>

Industry Websites Recommended by the Editors of "the Bloom Report"

Steven Reece

A leading international consultancy to toy and games companies around the world. Working across the UK, Europe, North America and beyond to increase performance and add value across the industry. CEO, Steve Reece, has worked extensively & highly successfully across Toys, Games and Entertainment, working on both established Category leading Brands and new kids on the block.

Complete CPSC Information

Current Recalls/Press Releases, Search for Recalls...CPSC is charged with protecting the public from unreasonable risks of injury or death from thousands of types of consumer products. You can find information on over 4,500 product recalls and recall alerts using the various searches on this page.

Learning Express Toys

Learning Express is the nation’s leading franchisor of educational toy stores. To date, there are more than 130 locations across the country, each one locally owned and operated. These local stores are dedicated to providing quality toys, expert staff, exceptional customer service, and community support through fundraising—the keystones of the Learning Express brand.


Founded in 1992 on a simple premise: to bring members of the independent toy industry together to help each other succeed. Since then, ASTRA has grown to be the largest association for companies in the toy and children’s products arenas, with more than 1,000 members, including: Independent toy retailers, Specialty toy manufacturers, Manufacturers’ representatives, Industry affiliates, Suppliers and service providers, and other children’s businesses.

Leads the growth and health of the North American toy industry by serving as a champion for toy safety; an advocate for legislative, regulatory and trade issues; a facilitator of toy commerce via trade shows and events; a spokesperson for the media and other external audiences; and an information resource for members.

TTF is a 501(c)(3) charity organization whose mission is to bring joy, comfort, and learning to children in need through toys and play. Learn more about YOUR industry foundation and how you can help! Explore our website to learn more about the work of our Foundation and how you can join us in making play possible for all.

Product Related Press Releases
Saturday February 9 through Friday February 15, 2019
Compiled in this section, are "links" to Press Releases appropriate to the industries we cover,
reaching over 8,000 industry members...instantly...with PR "links" published at no cost!
You can reach the WebSite that contains the complete Press Release by "clicking" on each "headline link"

Toy and Related Industries Press Releases Feature Section
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The Toy Foundation and Nemours Announce Ground-Breaking Research on Role of Play in Trauma-Informed Care~The Toy Foundation (TTF) and Nemours Children’s Health System, one of the country’s largest pediatric health care systems, have unveiled new research exploring the role of play in trauma-informed healthcare – the first study of its kind to examine the incorporation of play into trauma-related care. According to the research findings, play can be used to intervene in potentially traumatic situations and modify how these experiences are perceived: providing distraction, reducing anxiety, delivering information, helping to process emotions, and fostering feelings of control. The research is part of a previously announced multi-phase initiative between TTF and Nemours to create a play-based intervention program for children in the hospital setting and beyond. “Play is an essential element of the hospital experience for children – helping to restore normalcy and provide comfort for patients and families,” said Jean Butler, executive director of The Toy Foundation. “The research confirms...
2019 Toy of the Year (TOTY) Award Finalists Unveiled~The Toy Association today unveiled the 123 finalists for the prestigious 2019 Toy of the Year (TOTY) Awards. Known as the “Oscars” of the toy industry, the TOTY Awards program recognizes the top toy, game, and licenses in the industry, and supports children in need by serving as a critical fundraiser for The Toy Foundation. Finalists were announced this morning by prominent online influencers who serve as TOTY Ambassadors. Between now and January 6, families can visit www.ToyAwards.org to vote for their favorite playthings in each of the 17 categories, including Action Figure of the Year, Innovative Toy of the Year, and Collectible of the Year. “If you’re wondering what to get the kids and ‘kidadults’ in your life this holiday season, this year’s TOTY finalists are the hottest toys and games on the market. Whether you are looking for a doll, a board game, or the latest youth electronics, you’ll find great gift ideas for children of all ages. Every one of the TOTY finalists has been carefully screened by judges for its outstanding ability to deliver joy and wonder, while...
Toy Industry to Induct Three New Members into Esteemed Hall of Fame~The Toy Association announced that it will induct the late Stan Lee, former editor-in-chief, publisher, and chairman of Marvel Comics, Brian Goldner, chairman & CEO of Hasbro, and the late Joe Mendelsohn, president of Kenner Products into the esteemed Toy Industry Hall of Fame. These individuals were selected for induction by members of The Toy Association in recognition of their significant contributions to the industry and the impact they have had on the lives of children through a lifelong commitment to toys and play. They will join an impressive roster of 76 toy industry luminaries, including Ruth Handler, Jim Henson, George Lucas, and Joan Ganz Cooney, who have been inducted into the Hall since it was established in 1984. “Stan Lee, Brian Goldner, and Joe Mendelsohn represent the passion, creativity, and business acumen that are hallmarks of Toy Industry Hall of Fame inductees. They have created beloved characters and exciting products that stand the test of time while each consistently...
Celebrate Diversity with a Fruitfully, Friendly, “Sweet” New Children’s Book!~Studio 9, the creators behind the Mom’s Choice and Benjamin Franklin award-winning picture book “The Good in Me from A to Z by Dottie,” announces the release of its newest children’s book “Sweet Neighbors Come in All Colors” written and illustrated by Lisa Blecker, with art direction and graphic design by C. Aaron Kreader. Based on a song by Dick Grover and now available nationwide in bookstores and online, the AbsoFRUITly delightful “Sweet Neighbors Come in All Colors,” features an illustrious group of friendly fruit from the Farmers’ Market, which come in all shapes, sizes and colors, telling a sweet story about celebrating the diversity in all of us. An added benefit to the bright, boldly designed storybook and easy-to-follow-along words, is a page of sheet music – “The Sweet Neighbors Come in all Colors” song, with original music by Grover and adapted lyrics by Blecker. Visit sweetneighbors.org to hear the song and watch the video. “Sweet neighbors come in all textures: Soft, smooth, bumpy, and rough. Our...
.PARENTS’ CHOICE FOUNDATION & MCG SURVEY SHOWS SIMILARITIES IN HOW PARENTS SELECT AND CHOOSE TOYS~Parents’ Choice Foundation and the Michael Cohen Group (MCG) have released the findings from an online quantitative survey of 332 primary caregivers (parents, grandparents and teachers) of children (ages 1-10) conducted in December 2018. Focused on toys and learning, the survey findings reveal a striking consensus regarding parental concerns about their children, the role of toys, and toy purchasing behaviors. Key findings include the following. A major finding is that the vast majority of parents – regardless of age, locale, or household income – share similar concerns about their children, have similar expectations and goals for the toys they buy, and report similar shopping and purchase behaviors. The top three criteria that parents and caregivers use when selecting toys for their children are “toys that are safe” (90%), “toys that are fun” (80%), and toys that “help children learn” (72%). The vast majority of parents (over 80%) believe that toys facilitate their child’s learning...
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Disney and Hasbro releasing a bunch of new 'Little Mermaid' toys in honor of the movie's 30th anniversary this year~2019 marks the 30th anniversary of Disney's "The Little Mermaid," and to celebrate Hasbro is releasing a new line of dolls inspired by the Oscar-winning movie. Ahead of Toy Fair, we are revealing Hasbro's new line of "Little Mermaid" dolls, which will be released this summer. A new generation...
USAOPOLY SUMMONS THREE NEW WIZARDING WORLD-INSPIRED GAMES~USAopoly (The OP) announced two new Harry Potter-inspired, themed tabletop games – SCRABBLE: World of Harry Potter and Harry Potter Defence Against the Dark Arts – and teased an unannounced Wizarding World cooperative game that will be launched later this year. Let the games begin! Wizarding World fans will be...
ORB Slimi Café Combines Two Top Toy Trends: Squishys and Slimi~ORB, one of the fastest growing toys and collectibles companies, is revolutionizing the way children play with its slimiest and squishiest product line to date, ORB Slimi Café. Launching this spring, ORB Slimi Café pairs two top trending toy themes: slimi and squishys. This unique play concept lets kids decorate layers of specially formulated...
LeapFrog Brings Innovation and Technology to Construction Toys with LeapBuilders~LeapFrog announces its entry into the construction toy aisle with LeapBuilders, the first-ever line of smart building blocks. Injecting the category with innovation and technology, LeapBuilders lets kids use interactive building blocks to combine classic block play with engaging sounds and fun, curriculum-based...
ELENCO, MAKER OF SNAP CIRCUITS TOYS, UNVEILS TEACH TECH BRAND~Elenco, the maker of the award-winning Snap Circuits products, announces a new line of educational toys under the brand name TEACH TECH, with a focus on hands-on, building fun. The first offerings within the TEACH TECH line feature robotic kits, including products that explore renewable energy and coding. Following the Learn...
ALPHA GROUP CELEBRATES SPONGEBOB SQUAREPANTS’ 20th ANNIVERSARY~Alpha Group, the new global master toy partner of Nickelodeon’s iconic and top-rated animated series, will debut a brand-new, never-before-seen product line. Building upon two decades of incredible SpongeBob content and fandom, these toys have evolved from the conventional preschool toy range and are certain to excite a...
Gooey Slime, Erupting Snow And Exploding Soda~Steve Spangler Science, the creator of some of the most popular STEM toys in the world including Steve Spangler's Super Slime, Insta-Snow and the famous Geyser TubeTM is now offering its incredible line of products direct from the manufacturer. Steve Spangler Science will showcase its latest innovations and coolest science toys at Toy Fair...
Far Out Toys Heads to Toy Fair with Ryan’s World, NASCAR, more~Far Out Toys arrives at Toy Fair with fresh line-up of toys based on original IP and new licenses. In less than two years of operation, the company has secured retail placement with Walmart, Target, and Amazon, in addition to licensing agreements with NASCAR for branded toys, and pocket.watch for Ryan’s World water play items including...
JAKKS Pacific Unveils New Brands, New Products, and Exciting Entertainment Collaborations at Toy Fair~One of the leading designers and marketers of children’s toys and consumer products, JAKKS Pacific will showcase new and innovative products and exciting new entertainment properties at Toy Fair. From active play to collectibles and games to hot entertainment properties, JAKKS has the perfect...
'UglyDolls' movie has spawned these adorable toy UglyDolls~This spring, things are about to get ugly. But in a really cute way. On May 3, STX Entertainment will unveil UglyDolls, an animated musical based on the plush toy line that originally hit shelves in 2001. The film’s cast includes top singers like Kelly Clarkson, Nick Jonas, Janelle Monáe and Pitbull. Those performers will now be immortalized in plush as part...
HERE COMES THE JUDGE! RBG JOINS THE BLEACHER CREATURES TEAM OF BELOVED PERSONALITIES~Bleacher Creatures Toys announces the arrival of its most notorious plush figure yet, RBG! She is making her Bleacher Creature debut at Toy Fair. In times when this country has needed strong role models, RBG has always been there for us, fighting hard for women’s rights and gender equality. And from...
Get the first look at Monogram’s 2019 Releases~Monogram International offers this invitation to come and connect with the team about all their exciting new items releasing in 2019. Please stop in and visit Booth #279. Be sure to check out all the buzz-worthy new products for upcoming blockbusters: Captain Marvel, Shazam!, Avengers: Endgame, Toy Story 4, Godzilla, Lion King, Aladdin, and Frozen 2. 2019 is...
Basic Fun! Introduces Baby Shark Playhut Tents~Basic Fun! doo doo doo doo doo doo Basic Fun! doo doo doo doo doo doo Basic Fun! has a new license that will get stuck in your head with just a mention — Pinkfong Baby Shark. The company unveils its new series of Playhut tents and play structures inspired by the global YouTube hit at Toy Fair . The new sets, featuring Playhut’s patented EZ Twist design...
Game of the Year finalists Barry & Jason collaborate with Crazy Aaron’s Thinking Putty for world’s first tabletop putty challenge game~Barry McLaughlin and Jason Lautenschleger, the creators of Game Night in a Can and Dr. Biscuits’ Radical Road Trip, have teamed up with Crazy Aaron and his team of mad scientists to create the Ultimate Putty Challenge, a funny, creative, and active tabletop party game...
ZURU INTRODUCES LAUNCH OF NEW PETS ALIVE BRAND~ZURU, announces the official launch of its new robotics pets brand – ZURU Pets Alive – following excitement surrounding the unveiling of Boppi, ‘The Booty Shakin’ Llama. The ZURU Pets Alive range features Boppi, alongside a Magical Unicorn, Cute Scootin’ Hamster, Adorable Angel Fish, Magical Mermaid, and Tiny Turtle. The introduction of the new...
LEGO Introduces Three Additional Sets from The LEGO Movie 2: The Second Part~Three Additional Sets from The LEGO Movie 2: The Second Part Following the movie’s theatrical release last week, LEGO announced three additional building sets inspired by The LEGO Movie 2: The Second Part. The Shimmer & Shine Sparkle Spa set (pictured above) includes the “glampire” Balthazar, Flaminga, Lucy, Unikitty...
Klutz Introduces 27 New Inventive Craft And Activity Kits At Toy Fair~Klutz, the award-winning creator of premium, book-based activity kits for kids, is introducing 27 innovative new products at Toy Fair, including a new line of Klutz "Mini Kits." "Klutz is at the forefront of developing products that encourage exploration and experimentation," says Stacy Lellos, SVP & General Manager of Klutz. "We teach kids...
Hasbro’s G.I. Joe, Micronauts Could Be Headed Back to the Toy Department~After spending years as a dormant brand in the toy aisle, it looks like there’s finally life for Hasbro‘s G.I. Joe. As the iconic action figure celebrates its 55th birthday this year, Hasbro has sent up the flares from the U.S.S. FLAGG in search of a new senior brand manager to lead product development and marketing, not just for ‘Joe, but...
Halifax's ORB to Showcase Top Trending Collectibles at Toy Fair~ORB, one of the fastest growing toy and collectibles companies, will showcase its brand new developments as well as the latest from their pre-existing collectible lines at Toy Fair.ORB will showcase its slimiest and squishiest product line to date, ORB Slimi Café, along with the latest from its award-winning brand Soft'n Slo Squishies, ORB Odditeez...
Join the Hairdorables Squad with Series 2~It’s never too late to join the “Big Hair Don’t Care” party! Just Play launched Hairdorables Series 2 this month. The collectible dolls, featuring plenty of attitude and stylish ‘dos, are back with a new collection of styles, accessories, and surprises. Kids can pull open the pink display box and open up the mystery compartments inside to reveal which member of the girl squad...
New Beatles Collectibles~Money may not buy you love, but it’ll definitely get you tons of awesome new Beatles merch from Factory Entertainment. The company announced a new multi-year deal with Apple Corps to produce collectibles based on the musical legends and their animated classic, Yellow Submarine. The line is set to include metal miniatures, plush, statues, tin totes, towels, bath toys, keychains...
The World's #1 Card Game* UNO Flips the Deck with New UNO FLIP!~UN®, the world's number one card game, introduces its most competitive version ever - UNO FLIP!. The game follows the classic UNO game's premise of matching numbers and colors, but now features double-sided cards that when prompted by a "Flip" card, changes the entire game. The double-sided UNO FLIP! deck features both a...
GUND INTRODUCES NEW PLUSH FOR 2019 DURING TOY FAIR~GUND introduces the Winter and Spring 2019 line up of new and beloved plush in booth #2107 to attendees of Toy Fair. Along with many new additions to the core GUND, Baby GUND, and existing license categories are new licenses being previewed as GUND plush for the first time. The mythical corn collection has landed at Toy Fair in a flutter of sparkle...
GUND TO HOST EVENTS AND GIVEAWAYS DURING TOY FAIR~During Toy Fair, GUND, a division of Spin Master will be hosting events in booth #2107 that include in-booth appearances, giveaways, and more for attendees of this year’s Toy Fair. GUND will be celebrating the 50th anniversary of Sesame Street with special giveaways to the first 50 visitors as well as the first 50 customers that place an order. There will...
Polaris Plush Lights Path for Celestial Buddies~Lighting a path to fun! Just as the real North Star has lit the way for explorers for centuries, Celestial Buddies brings its plush version of Polaris to light the way for travelers to the 2019 New York Toy Fair. Celestial Buddies (Booth 6021) is pleased to en”light”en crowds with its first illuminating product. Polaris (MSRP $39.99 for ages 3 and up), commonly referred to as...
Chalk of the Town chalkboard T-Shirts launch new products~Chalk of the Town will display its revolutionary line of erasable kids’ chalkboard T-shirts at Toy Fair and unveil two exciting new chalkboard products: a unicorn-patterned T-shirt and a canvas tote bag. Check them out at booth #4532, in the Launch Pad area. Chalk of the Town shirts, featured on the TODAY Show and carried by more than...
MasterPieces Scores Sports Figures, Builds on Licenses, Adds Popular Art for Puzzles~MasterPieces Inc. constructs a powerful new selection of puzzles, toys and games for 2019. Playing to the crowd at New York Toy Fair (Booth 1135): The all-new original game, Poker Tiles ($24.99, for 2-4 players ages 12+) is a competition that combines the strategy of a tile game and the excitement of real poker action...
Cost Plus World Market Partners with Sanrio to Launch Exclusive Hello Kitty Merchandise~Can you say “super kawaii”? Customers will experience cuteness overload after viewing the new Hello Kitty® Collection from Sanrio available exclusively at Cost Plus World Market stores and online at www.worldmarket.com. This limited-time, special collection launched earlier this month and includes drinking glasses...
Traffic Cop Positioned On Toy Fair Floor~What’s the most popular intersection in New York City during Toy Fair? Ask the Traffic Cop at the corner of Endless Games Booth 119. Endless Games directs all Toy Fair attendees to a classic game of crossing the intersection with its new Traffic Cop game (MSRP $24.99 for ages 5 and up). The new game, a follow up to Endless Games’ “hot” selling game, The Floor Is Lava...
IMPERIAL TOY CELEBRATES 50 YEARS OF FUN AT TOY FAIR~Imperial Toy, the global leader in licensed and non-licensed bubbles, junior sports, outdoor and novelty toys will mark its 50th Anniversary at Toy Fair. A company founded on fun in 1969, Imperial Toy is thrilled to celebrate this milestone with the toy industry and will showcase more than 100 products featuring the latest in innovation and play at NYTF...
MOOSE TOYS DEBUTS NEW TOYS, NEW CATEGORIES AND ANNOUNCES ENTRY INTO PRESCHOOL~Moose Toys will introduce their much anticipated 2019 toy range at Toy Fair. Key highlights include the introduction of a new preschool range - Kindi Kids, the fifth anniversary of global phenomenon Shopkins and launch of the first ever licensed Shopkins mini-packs - Real Littles. In addition Moose will showcase the...
Bigger, Broader-Based, Best-Selling Games at Toy Fair~Breaking Games, an award-winning game publisher and manufacturer, will showcase more than a dozen new, genre-bending tabletop games, as well as their best-selling titles at this year’s Toy Fair. Breaking Games had a blockbuster year, as their games continue gaining shelf space with national retailers, including: Target, Walmart, Bed Bath & Beyond...
KidKraft Inspires Imaginative Play Through Spaces and Places That Are ‘Made for Make Believe’~KidKraft, the global leader in award-winning products “Made for Make Believe,” will debut its 2019 product line at Toy Fair. Recognized for innovative, high-quality products designed for traditional play and built to last, KidKraft provides livable spaces that spark imaginations. Highlights from the 2019 KidKraft...
PINK ASTRONAUT LINE INSPIRES GIRLS TO SOAR AT HALLOWEEN OR OVER THE HO-HO-HOLIDAYS~When NASA Astronauts Sally Ride and Mae Jemison were little girls, chances are their Halloween choices were more Princess than Pilot. Nowadays, kids can wear costumes any week of the year as dreaming is encouraged from daycare to drama club. Give a little credit to Aeromax; makers of realistic...
Barbie Releases New Line Featuring Dolls With New Body Types And Disabilities~Barbie has always been a trendsetter and Mattel, the company that makes Barbie, has released so many different dolls of all kinds of shapes and sizes. Still, Barbie has received bad publicity for what critics say was an unrealistic image that young girls would try to live up to. They heard the criticism and over the recent years have...
Factory Entertainment Introduces KUZOS Die-Cast Line~From a tiny Aquaman trident to a mini Michael Myers mask, the new KUZOS collectible series from Factory Entertainment features small versions of items from many prominent pop culture brands. The first wave of these die-cast metal collectibles will feature items from Batman, Wonder Woman, Friday the 13th, Nightmare on Elm Street, and Halloween...
McFarlane Launches Harry Potter Figure Line~Apparently magic is real because McFarlane Toys and Warner Bros. are launching a line of Wizarding World action figures this fall. The figures will range in size from 6 inches to 12 inches, and will include characters from both the Harry Potter and Fantastic Beasts films. It sounds like the line will include plenty of fan favs, including Harry Potter (duh), Hermione Granger...
Releases New Collectibles, Games, Trading Cards~Cryptozoic Entertainment, creator of board games, trading cards, and physical and digital collectibles, released the products it plans to showcase across all categories at Toy Fair New York. Based on Cryptozoic’s original intellectual property, this series of 2.25-inch figures includes 13 vinyl figures, including Kraken, Cerberus, Unicorn, Gryphon, and Blue Dragon..
SAVVi's Glitterific Crafting Tool in Stores Worldwide~Sparkling with creativity, crafters can design projects that glitter without the mess. SAVVi 's latest crafting tool dispenses glitter and vacuums it back up, reducing waste and the mess left behind. Set to hit stores worldwide 2019, GlitterificTM will be a top crafting tool for all who love glitter. The glitter dispensing and vacuum wand will be featured at Toy Fair...
SAVVi Goes Back to School! Releases New Teacher's Pet Learning Line~SAVVi makes back to school simple! Featuring classroom rewards, decorations, learning tools and more, SAVVI's new learning line encompasses a wide range of topics suitable for grades k-12. Products include flash cards, picture frame crafts, U.S. scratch-off maps, posters, study cards, wall clings and wall borders. SAVVi 's...
Previews The Warriors One:12 Collective Deluxe Box Set~Mezco Toyz Previews The Warriors One:12 Collective Deluxe Box Set In celebration of the 40th Anniversary of filmmaker Walter Hill’s 1979 cult hit The Warriors, Mezco Toyz is previewing The One:12 Collective The Warriors Deluxe Box Set. The four-figure deluxe box set is packaged in a special-edition, collector-friendly metal tin. The Warriors Deluxe...
Star Wars Toy Turns C-3PO Into a Samurai~C-3PO has held many off-kilter roles across the entire history of the Star Wars franchise, including protocol droid, false deity, unwilling battle droid and the head of a spy organization. However, a new figure from Japan reimagines the character as something else entirely: A samurai from feudal Japan. Japanese toy company Tamashii Nations has released a posable figure...
Amazing 'Toy Story' Gear Launches with the Pixar Forever Disney Collection~Disney has launched the Pixar Forever Disney collection, and it includes some fun fashions, housewares, and accessories from classic animated movies like Monsters, Inc., Toy Story, and Ratatouille. You can shop it all right here, but you need to check out the Toy Story gear first. Employee-style shirts and hats for Pizza Planet and Al's...
Innovative Plush Toy Whatsitsface to Debut at Toy Fair~Whatsitsface, the plush toy that changes faces six times, announced that it will exhibit at Toy Fair. Whatisface will be featured at Booth 4502 in the Toy Fair’s Launch Pad section that showcases early stage toy companies. The 116th annual North American International Toy Fair features 440,000 square feet of exhibit space filled with hundreds of thousands of...
Find Your Personality Match with Who’s Your Llama~Who’s Your Llama, from Jakks Pacific, is line of collectible llamas that are packed with personality. Each llama comes with a soft, molded outfit that fits its own unique style. Not only are the outfits super adorable, but they come with the perfect accessories; Deli Llama has a cute chef’s hat, while Roller Llama is clad in roller blades and safety gear. The llamas...
Penguin Mini Format Expands with More Kids' Books~The books may be pocket-sized, but the list of titles in this format is growing: Penguin Young Readers has announced the release of nine children’s and YA titles, from classic coming-of-age stories to contemporary bestsellers, in the company’s Penguin Mini line. S.E. Hinton’s groundbreaking 1967 YA novel, The Outsiders, which has sold 16 million...
The Topps Company Issues 2019 Topps Baseball Series 1~Since 1952, The Topps Company has been the exclusive trading card partner of Major League Baseball, and they’re ready for a new season with the launch of the 2019 Topps Baseball Series 1 trading cards. The annual baseball card collection features 350 new cards, including record-breaking player moments, rookies, and rising stars. This year’s set is...
Get $35 Nintendo eShop Credit When You Buy a Nintendo Switch System~Starting on Feb. 15, a new Nintendo Switch bundle hits store shelves that includes a nice bit of digital cash that can be used toward buying the most popular games. The Nintendo Switch + $35 Nintendo eShop Credit Download Code bundle will be available at a suggested retail price of $299.99 and comes packed with a bonus $35 credit to...
The New Toy Story 4 Toys And Books~Toy Story 4 will be in theaters on June 21. With the new sequel, there come new toys for young and old Toy Story 4 fans. The first Toy Story 4 toys have surfaced, there will be many more when we are closer to the premiere of this new Disney animated movie. The Toy Story 4 Pizza Planet Truck & Buzz Lightyear Set is available for pre-order on amazon.com for $15.99. This new...
Mezco’s Toy Fair Sneak Peeks Include Pennywise Plush and Jack Torrance Living Dead Doll~Mezco has thus far revealed four (of five) early teasers, and two of them are new horror toys! First up, the Mezco Designer Series Roto Plush Pennywise is 18″ tall and features an intricately tailored costume over a plush body. The sculpted head is detailed with a maniacal grin and threatening eyes, capturing...
Super7 Introduces New Transformers, Rocky, and MLB Collectibles~Collectibles company Super7 will unveil new collectibles from a variety of nostalgic properties this year. Officially debuting at Toy Fair, the offerings include a new line of sports products called “Supersports by Super7.” The line will debut with 3.75-inch ReAction Figures ofMLB players, including a Jackie Robinson figure to commemorate his 100th...
Fizzy Magic Set for Toy Fair Debut with New Spin on Bath Bombs~Fizzy Magic aims to “reinvent” bath time with a new collection of bath bombs that bring learning and collectibles into the mix. The company makes its debut at Toy Fair New York this month. Fizzy Magic pairs each fizzy with a clue to what surprise collectible toy is hidden inside. The experience continues beyond the bath with an included story....
Show Your Rick and Morty Love with These New Socks~Rick and Morty fans can spice up their socks this month with two new themed designs from Stance. One pair in the new collection features Rick, Morty, and space aliens, while the second pair features Szechuan Dipping Sauce and nuggets. Both pairs say “Rick and Morty” across the toes. These snazzy socks will be available online and in Stance stores...
Learning Resources, Educational Insights Score Target Placement for New Collectibles Lines~Learning Resources and its subsidiary Educational Insights secured placements for their Beaker Creatures and Playfoam Pals collectibles lines at Target. The news comes as the companies enter their second year in the growing collectibles market. Series 1 Reactor Pods from Beaker Creatures and Series 1 Wild...
Super Mario Bros 2, Kirby’s Adventure Come to Switch Online~The Nintendo Switch continues to expand its use as a retro gaming system with the addition of Super Mario Bros. 2 and Kirby’s Adventure. The classic video games come to the Nintendo Entertainment System — Nintendo Switch Online subscription service beginning Feb. 13. Super Mario Bros. 2 is the blockbuster 1988 sequel to the 1985 classic...
The Tiny Fortune series~Back in January, Milk Company Toys made our hearts warm with their “Inari” prototype. From the guys who brought you the STONED DOOOG and IRON DARUMA! some MORE incoming cuteness from Milk Company Toys! over the past 48 hours new images have surfaced with new characters and just as sweet as Inari, we’ve already fallen in love with the silhouettes, especially of Inari...
Hasbro Unveils Power Rangers Beast Morphers Roleplay Line~Hasbro unveiled a first look at the upcoming Power Rangers Beast Morphers roleplay collection. The first toys to be shown following Hasbro’s acquisition of the Power Rangers franchise from Saban Brands last year, the new roleplay line will be available at retail this spring. Saban’s Power Rangers Beast Morphers is set to debut on Nickelodeon...
Hornby America Brings Back the Iconic CORGI Beatles Yellow Submarine~Since its initial release in 1969, the Corgi version of The Beatles’ Yellow Submarine has been a sought-after toy for both die-cast and Beatles collectors alike. Following the 50th anniversary of The Yellow Submarine last year, Corgi re-issued the toy, complete with moveable hatches to reveal four original Beatles figures — John, Paul...
LEGO, Marvel Release Video Game Collection~Will release a three-pack of LEGO Marvel games this March. Called the LEGO Marvel Collection, the pack includes LEGO Marvel Super Heroes, LEGO Marvel Super Heroes 2, and LEGO Marvel’s Avengers for the Play Station 4 and Xbox One. The pack also includes previously released DLC packs for the games, including Black Panther and Marvel’s Avengers: Infinity...
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