the Bloom Report Sample Report Page

You are viewing a sample of a typical Current Bloom Report. What you see below are "links" to news stories and articles covering specific dates (for this demo, not the most current dates). Once you register as a subscriber (it's free, and you can complete the process on our Homepage), you will always be able to come to the Bloom Report website to access the "links" to the latest news, updated continually, every business day. There is no other place, on the Internet, in trade magazines, or in business newspapers, where you can get all of the relevant news for the toy (and related) industries! the Bloom Report targets the toy and related industries...complete coverage...financial news, general news, and company press releases. Don't miss another day's coverage of our great industry...subscribe now!...did we say it was free?...it is! "Click" here to return to the Bloom Report Homepage to register.

***************
(SAMPLE REPORT) Volume XX, Edition #11 Was Continually Updated
During the Period of
March 16-22, 2019...
Live
"Current" and "Recent" editions can be viewed (once you are registered)
by clicking on the "the Bloom Report" navigation button on the left.

Compiled below, are "links" to toy industry news & articles. "the Bloom Report" will be continually updated throughout every business day. You can reach all of these "links" by "clicking" on each of them to view the website that contains the story. For all the latest news and information, visit "the Bloom Report" regularly.
  • Registered subscribers will receive a weekly e-mail from "the Bloom Report "announcing the posting of a new edition to our website and other important announcements and information.An edition of "the Bloom Report" will consist of "links" compiled for the past seven days. Anytime you visit "the Bloom Report" website, "links" for the past seven days will be posted. The most current posting dates will be listed first to make it easier to keep up with all that's new and important to you. As we continually update and post "links" throughout every business day, every time you visit the website, all the latest news and information will be there for you to view.
  • We hope this makes "the Bloom Report" a productive resource for you to use.

 

***Company Profile Of The Week***
Want to know more about the companies in our industry?
In this space we feature a different company profile each week...
This week's profile:
Nowstalgic Toys Inc.
Nowstalgic Toys was founded by Carl Zealer in 2004. Carl started selling the product, Squirmles; a popular toy from the 1970's, at flea markets and fairs. He realized the potential of selling "pocket money toys" but the issue he ran into was that he could not replicate himself, and there was only so much he could demo. Carl decided it was time to develop a solution. He came out with his first prototype of a "view box" - an acrylic screen display that would play video off an SD card and would fit next to the cash register.

Today, Nowstalgic Toys carries over 15 TV impulse products, and have multiple display options, including the newly released "Instoremercial" device, which clips to the front peg hooks, plays without a power cord, and will display the product commercials over 1,500 times before ever having to change out the batteries. Nowstalgic Toys products as well as Instoremercial Displays can be found in major retail chains all over the united States.

Where better to advertise a product than at purchase point? Our P.O.P advertising screens help drive product to the checkout lanes. After all, our goal is to interrupt out shopper’s world; not just spark interest but motivate action. Take a look at all the details.

Affordable toys and innovative displays have proven effective and continue to gvie Nowstalgic Toys recognition and continuous growth.

"Remaining a kid at heart.....that's the key to success!"
Nowstalgic Toys Inc. can be reached at:
120 North Trine Street | Canal Winchester Ohio 43110 | USA
tel: 740.964.6232 | fax: 614.448.4410
Visit the Nowstalgic Toys website:
www.nowstalgictoys.com
Email: info@nowstalgictoys.com
Click here to learn how your company can be featured as
the Bloom Report's "Company Profile of the Week"

 

E-mails to the Editor
Always interesting, sometimes provocative, occasionally humorous...
Don't miss what our subscribers have to say!

Click on this link to view "Emails to the Editor"

p
osted 6/12/17:
Ron Grattini comments on "the Hassenfelds"
posted 3/16/15: Joe Kling Responds to Magic 8 Ball news article " Why the Magic 8 Ball Still Holds Our Fascination"
posted 2/28/14: Conditions in China Toy Factories

Tell us what's on your mind about the Toy Industry or "the Bloom Report"...
Let us know what you think about the issues facing us all...

e-mail us at: email.to.editor@theBloomReport.com

 

York Jersey Underwriters has been in business since 1926 and has 40 years experience with the toy industry.
We are licensed in all 50 States and represent many leading insurers as an independent agency. We are successful insurance program managers for specific industries and are pleased to offer our Liability Insurance Program for Toy, Hobby & Juvenile Industries.

York Jersey

Program Highlights
  • A++ rated insurer, $20 Billion in assets
  • Exceeds Wal-Mart and other leading retailers insurance requirements
  • Variable rate based on sales projections
  • Foreign & Domestic Liability coverage
  • Blanket additional insured vendors
  • Employee benefits liability
  • All certificates and claims handled in house
  • Quick quotation turnaround
  • Product recall expense $250,000 limit
Additional Coverage
  • Umbrella up to $50,000,000
  • Ocean Cargo & Property
  • Commercial Auto
  • Lead coverage
  • Intellectual properties (copyrights, trademarks, & patents)
  • Credit Insurance
  • US Customs Bond Insurance
  • Health Insurance
Contact us today at 800.392.6958 (ext. 318) for a free consultation and quotation for your business insurance needs
185 Newman Springs Road Tinton Falls, NJ 07724
Contact: Jason Welch tel: 732.842-2012 (ext. 318) fax: 732.530.7080 jawelch@york-jersey.com
or Bob Witkin bobwitkin@york-jersey.com
Visit the York-Jersey Underwriters website at
www.toy-insurance.com
KidsBrandInsight
Pottack Law

The Perfect Gift! New! Expanded 4th Edition!
Dr. Toy’s Smart Play Smart Toys: How to Select and Use the Best Toys and Games© By Stevanne Auerbach, PhD, Dr. Toy®

• Do your products help kids to be smarter and more playful?
• Are you a smart toy and game industry expert?
• This easy-to-read, go-to-guide offers successful play formula and P.Q ©
• Written by expert on value for children (and adults) to play, have fun, and learn; expanded edition is timely, handy ‘go to guide’ for parents, teachers, and everyone in the play, toy, game industry.
• Published in 13 countries: China, Egypt, Greece, India, Russia, Spain, Thailand and soon in Japan.
• Discover the great potential and power of play!

You’ll learn:
• Essential benefits of play, toys and games
• ‘Play Pointers’ that enhance and last a lifetime
• Evaluation criteria of best toys and games
• Basics of play and toys for baby to older children plus special needs
• Child development principles needed for every “Play Guide.”
• Suggested supplies to encourage more play in and out of doors
• Playtime activities appropriate for all ages

Published by Regent Press www.regentpress.net
Sales/Toy & Gift stores contact: Regent Press (custom edition/trade discount) regentpress@mindspring.com
Book stores contact Ingram www.ingramcontent.com

Individual Purchase: Amazon | Barnes & Noble

Paperback: $19.95 / ISBN 978-1-58790-275-8
E-book: $9.95 / ISBN 978-1-58790-276-5

Dr Toy
Score
Business of Play

ToyFairWest 2019

2020 Show Information Will Be Posted Soon
2019 ChiTAG
ToyJobs

 

"the Bloom Report" Covering the Week Of:
Saturday March 16 through Friday March 22, 2019

Financial & Legal News
Saturday March 16 through Friday March 22, 2019
Links to the financial news & articles appropriate to the industries we cover...
You can reach the WebSite that contains the complete story by "clicking" on each "headline link"

Regulatory Wrap-Up~Weekly recap of retail-related legislative developments...
Shopko to liquidate~Shopko is going out of business. The discounter announced that, despite its best efforts, it has been unable to find a buyer for its business. Shopko, which filed for bankruptcy in January, said Gordon Brothers will oversee a liquidation of its stores, beginning this week. The process is expected to conclude in about 10 to 12 weeks. The company said it is still evaluating strategic options for its optical business. “This is not the outcome that we had hoped for when we started our restructuring efforts,” said Russ Steinhorst, CEO. “We want to thank all of our teammates for...
The Retail Apocalypse Is Not as Bad as It Seems~U.S. retailers have already announced about 5,000 store closures since the beginning of 2019, but the amount of space that is opening up is quite manageable. It's only mid-March, and U.S. retailers have already announced close to 5,000 store closures since the beginning of the year. That compares to 5,524 during all of 2018. This data point may make it seem like the retail apocalypse has taken a dramatic turn for the worse in 2019. That said, store closure announcements tend to be clustered near the beginning of the year, as retailers...
Here's how a tiny toymaker dodged the Toys R Us disaster that whacked Hasbro and Mattel~The liquidation of Toys R Us and closure of more than 800 of its toy stores hammered Hasbro, Mattel, Spin Master and Jakks Pacific last year, as their recent results show. The only major toy stock to escape the fallout was Funko, thanks to its diversified customer base, range of sales channels, and devoted buyers. How did Funko dodge the Toys R Us bullet? In stark contrast to its peers, Funko's sales jumped 33% to $686 million last financial year, driving operating profit up 51% to $63.5 million...
Build-a-Bear Australia placed into voluntary administration with 10 stores to close~The Australian arm of customisable toy retailer Build-a-Bear Workshop has been placed into voluntary administration, hours after its listed parent company in the US reported a 7.5% drop in revenue and sluggish growth in international markets, partially blamed on the collapse of Toys ‘R’ Us and issues posed by Brexit. Matt Sweeny and Gideon Rathner of Lowe Lippman were appointed as administrators of the company, which is a franchised entity of the US company that opened its first store in Bondi 14...
At least 50 more Intertoys branches will close~At least 52 more branches of toy chain Intertoys are to close permanently, on top of the 91 already earmarked for closure, the company confirmed. A further 10 are also on the closure list but may be taken over by franchises, the company said. This means at least 153 of the 286 Intertoys branches in the Netherlands will shut down. The 103 stores currently operated by franchisees are not likely to be affected. Last week it emerged that Portuguese investment group Green Swan had reached a deal to take over the bankrupt Dutch high street...
Strategic Marks Seeks Funding for KB Toys Relaunch~Strategic Marks continues to seek financing to relaunch KB Toys stores after falling short in efforts to secure funding from toy manufacturers and mall operators, CEO Ellia Kassoff tell us. The company is seeking an investment bank for help in raising funding, but has scaled back after failing to open any of the 1,000 temporary stores it had proposed for last year. The new target is 200-250 mall-based and freestanding locations this year, starting with tests in select markets, including the New York metro area, says Kassoff. Strategic...
KB Toys: The Reason the Pop-Up Stores Never Happened~The holidays came and went with no sign of KB Toys. The 1,000 pop-up stores promised by Ellia Kassoff, CEO of Leaf Brands and head of Strategic Marks that had taken ownership of the KB Toys trademark in 2016. Now, we know why: the funding wasn't there. Kassoff recently said that efforts to secure funding for the pop-up rebirth of the toy retailer fell short despite his previous claims that that mall owners and toy companies would be investing in the project (via The Toy Book). "The toy companies had lots of...
How to Know When It’s Time to Switch Business Models~How did you develop your current business model? Have you ever thought about changing it? This is a question more and more entrepreneurs should be asking themselves. Entrepreneurship is a journey and it’s constantly changing as you evolve and shift your focus. That said, the business model you started with may not be the best business model for you. Most successful entrepreneurs are constantly in a state of testing strategies and learning from trial and error. Sometimes you just never know what’s going to work...
Building An Independent Retailer Brand Advantage~In response to a rumor that he had died and the subsequent newspaper coverage, American humorist, novelist and social critic Mark Twain said, “The reports of my death have been greatly exaggerated.” The same could be said of the independent retailer. In the Age of Amazon, can the local neighborhood retailer really survive? The answer appears to be a guarded “yes” provided the retailer is up to the challenge. According to recent findings, local independent retailers have distinct advantages. 850 retailers were asked by...
Market Research Reports: Online Baby Products Retailing Market: Global Analysis, Sales Revenue, Cost Structure, Forecasting 2019-2024 | Animation Collectibles Market 2019-2025 Report Analysis by Volume (Import and Export), Extract Sales, Revenue, Price and Gross Margin | Movie Merchandise Market to Set Phenomenal Growth by 2025: Warner Bros, Huayi Brothers, Enlight Media | Global Inertial Toys Market Intelligence Report for Comprehensive Information 2019-2024 | Licensed Toys Market Competitive Insights, Trends and Demand Growth 2019 to 2024 | Dollar Tree’s Financial Results Comparing With Dollar General |
Company Financial & Brokerage News: GameStop Investors Threaten Proxy Fight | Why The Character Group plc’s Cash Is A Factor You Need To Consider | Take-Two Interactive shares jump after Sony acquisition rumors | Carter’s Announces Closing of Sale of $500 Million 5.625% Senior Notes Due 2027 | Spin Master Given Outperform Rating at BMO Capital | Hasbro Price Target Cut to $75.00 | Five Below May Be Worth Adding to the Shopping List Ahead of Earnings | JAKKS Pacific Sets New 1-Year Low Following Analyst Downgrade | $704.23 Million in Sales Expected for Hasbro This Quarter | Chemical Bank Has $219,000 Stake in Hasbro | Time To Sell Hasbro? BidaskScore Downgrades Shares | Forget About Aurora Cannabis Inc. : I Prefer This Growth Stock for My TFSA | 5 Things That Five Below Investors Should Look For in Q4 | Nintendo, Sony Fall After Google Unveils a Gaming Service |
Company Reporting
Financial Reporting (March 16-22, 2019)
The Entertainer (UK)
Sales and profits climb~Recorded a rise in profits bolstered by strong like for likes, which founder Gary Grant credited to its ”enthusiastic, loyal staff”. The toys retailer has posted a 31% year on year uplift in profits for the 12 months to January 28. Total sales surged 21.7% year on year with like-for-like store sales growing 12.3%. Its online...
The Michaels Companies, Inc. (NASDAQ: MIK)
Fourth Quarter and Full Year Fiscal 2018 Results~Reported diluted earnings per share for the fourth quarter of fiscal 2018 of $1.15, an increase of 3.6% compared to $1.11 per diluted share in the fourth quarter of fiscal 2017. Excluding $0.29 of restructure charges (net of taxes) primarily related to the previously announced closure of 36...
Company Reporting
Future Financial Reporting
None reporting at this time...

Stories & Comments
Saturday March 16 through Friday March 22, 2019
Compiled in this section, are "links" to news articles, stories, and other information appropriate to the industries we cover.
You can reach the WebSite that contains the complete story by "clicking" on each "headline link"

.'No console required': Google unveils streaming game platform, 'Stadia'~Google detailed its long-awaited streaming game platform, dubbed Stadia. The pitch for Stadia is that players will be able to access any game, including high-end triple-A games, on any device that has Chrome. Games would not be stored on local hardware, but rather are streamed from powerful, optimized datacenters. “No console required,” said Google’s Phil Harrison, the industry vet who was instrumental in PlayStation’s success and who’s now at Google. He said that players will be able to get into...
Toy News Tuesday: Way Beyond Thunderdome~Weekly column where we seek out all of the awesome news you need to know about any announcements and cool happenings in the toy industry and put them all in one easy to find place for you! Spring is here and with it comes some phenomenal new collectible releases and announcements! This week we have a few great new items hitting stores, plus plenty of newly solicited collectibles that we can start looking forward to! We’ve got new items from Diamond Select, NECA, DC Collectibles, and more! There’s lots of great...
Viral 'Godzilla' Apology Toys Hilariously Ask For Forgiveness~Toho's Godzilla franchise has been making waves around the world since the 1950s, and the famous monster has seen many forms and personalities ever since it was first conceived. With as many incarnations as the Kaiju has had, there's been even more destruction in its wake. Godzilla's never been one to apologize for its destructive actions over the years, but what would it look like if the franchise's famous titans actually tried to say sorry? A collection of keychains in Japan have recently gone viral for that exact reason...
New ‘Toy Story 4’ Merchandise Confirms ‘Incredibles 2’ Easter Egg and More New Characters~As the trailers have shown, Toy Story 4 will introduce plenty of new characters to the toys that formerly belonged to Andy, including a spork with an existential crisis and a pair of hyped-up carnival stuffed animals. But now, more new characters have been revealed thanks to some upcoming Funko POP figures tied to Toy Story 4, and one of them confirms an Easter egg cameo appearance by a character spotted in Incredibles 2. Obviously Woody (Tom Hanks) and Buzz Lightyear...
'CAPTAIN MARVEL' SOARS TO $760 MILLION In Just 10 Days~Captain Marvel dropped just 54% from its $153 million opening, earning $69.3 million to drive its domestic total to $266.2 million, powering the top 12 films to a 7% gain over the same weekend last year when Black Panther spent its fifth and last weekend at #1 with $26.5 million. There was a time when a nearly 55% second week drop was considered a bad thing, but when a film like Captain Marvel opens with a mammoth $153 million, a 54.8% slide is a solid result, significantly below the 56% fall that is the current standard...
The most realistic toy about Army life ever made is this set with a soldier bored as hell in the barracks~Click N'Play is here to ensure 100% accuracy for those with a military action figure fetish thanks in large part to its "Military Camp Bunk House Life" action figure. According to a (very) detailed description of the product, Click N' Play's "military action packed pretend play set" is made of "super strong, superior quality BPA free plastic material" with "authentic" and "highly detailed design with uniforms & accessories." Most importantly, the 12-inch tall figurine is pose-able and has...
If Toy Story 4 Gets A Tie-In Game, History Tells Us It Should Be Great~It's been a busy, controversial few days around here, but that can't be reason to stop us from stirring up further debate and testing the waters of our new forum policy, so I'm just going to come out and say it: Toy Story is the single greatest children's franchise in the history of movies. Try as you might to point me to some other series or beloved character — The Never Ending Story, Looney Tunes, Rick Moranis' Honey franchise — I need you to really think hard here and understand this: I am right. All joking aside...
Mattel is going to make a View-Master movie, and it‘s not the first to try~Mattel said it has partnered with MGM Pictures to make a film based on View-Master. This is the fourth live-action feature film the toy company has revealed. Surprisingly, this isn‘t the first time someone has tried to make a View-Master film. In 2009, Dreamworks was in negotiations to acquire the movie rights for the toy. The production company even had writer-producers Alex Kurtzman (“Star Trek”) and Roberto Orci (“Star Trek Into Darkness”) attached. However, the project eventually became inactive. “View-Master...
SALES OF COMICS TO COMIC STORES SOFTER IN FEBRUARY~Sales of comics and graphic novels to comic stores slipped in February vs. the previous year after a big January, as Marvel Comics' title output continued to exceed DC Comics' by over 40%, according to information released by Diamond Comic Distributors. Sales of comics and graphic novels to comic stores were down 5.27% vs. the previous year in February, with comics responsible for more of the drop with a 6.06% decline; graphic novels were down 3.16%. Year-to-date sales remained positive. Comics and graphic...
Star Wars Lightsaber Academy is a digital training toy for your youngest~Since 1977, kids of all ages have been picking up sticks, broom handles, and plastic swords and imagining that they’re a Jedi Knight. Over the years, fans have been able to pick up anything from cheap plastic lightsabers to high-end fan-made replicas to virtual versions of the weapon. This fall, Hasbro will release a new Lightsaber toy: the Star Wars Lightsaber Academy, an interactive lightsaber game that uses a Bluetooth-connected saber and an app to teach kids how to wield the franchise’s most iconic...
Monopoly was designed 100 years ago to teach the dangers of capitalism~Have you played Monopoly lately? Or maybe snakes and ladders? These board games are examples of 100-year-old games that many still play today. But the way they are played today, may not be teaching the lessons their designers hoped to share. At the start of the 20th century, children were part of the regular workforce. They possessed few toys. When U.S. manufacturers created games, they built them to market to parents: to teach as well as to entertain. Progressive writer, Elizabeth Magie Phillips...
New Zealand Doll-Makers Whine About Having to Stop Making Golliwog Toys After Complaints From U.S. Tourists~Two women have been ordered to stop selling their homemade “golliwog” dolls at a New Zealand port market after complaints from overseas tourists who deemed the minstrel-like souvenirs “racist and offensive.” According to New Zealand news site Stuff, the Marlborough District Council demanded the dolls be removed from sale after U.S. and British cruise ship passengers took offense and said the “gollys” were the black eye of an otherwise pleasant trip to the “Land of...
Hess toy truck commercial contest: Audition your child via Instagram~Does your child have what it takes to star in the next commercial for the Hess toy truck? Kids can now audition for the annual holiday commercial, known for its catchy jingle ("The Hess truck's back, and it's better than ever...") set to the tune of "My Boyfriend's Back," the 1963 hit for The Angels. The toy trucks vary from year to year (see gallery above for some recent examples) and have included planes, fire engines, cars, motorbikes and other vehicles, as well as trucks. Auditions can be submitted through...
‘Streit’s Sam the Dancing Matzo Man’ Plush Toy Promotion Has Expanded for 2019~Jewish toy maker Toy Vey Toys is best known for its Spinning Musical Dreidel plush toy. However, as a continuation of the enormously successful Passover 2018 promotion, Toy Vey Toys, the producer of Jewish toys, plush and books that promote family traditions and family-engaging activities, and Aron Streit, Inc., the only family-owned and operated matzah company in America, have a very special Passover 2019 promotion featuring “Streit’s Sam the Dancing Matzo Man.” Now, in time for Pesach...
Inside toycos’ green journeys~For years, the investment required to produce eco-friendly products caused many toymakers to delay launching serious sustainability efforts. After all, going green requires a host of upfront costs, from new resources that need exhaustive testing, to manufacturing processes that have to be updated or overhauled entirely. In fact, when Hasbro decided it would start using plant-based bio-polyethylene terephthalatae for blister packs and the plastic windows in its product packaging—an initiative that launches this year—the company first had to determine how to...
The 10 Best Star Wars Board Games~Star Wars has one of the biggest fan bases in the world. And thanks to the fact that the studio gave all merchandising rights to George Lucas in exchange for a pay cut when they expected the movie to fail, it has one of the biggest markets for merchandise of any pop culture franchise. Lucas’ little space-movie-that-could became a worldwide phenomenon pretty much overnight, and he didn’t waste any time capitalizing on his merchandising rights. That led to some awesome Star Wars board games. Here are the 10 best Star Wars board...
Meet the viral comedian who leaves fake toys in real stores~You've seen knockoff toys at discount stores that may be unintentionally funny, but if you're lucky enough, you might encounter one that's intentionally funny created by the viral comedian known as Obvious Plant. Jeff Wysaski created Obvious Plant in 2015 by replacing signs in public with joke versions, such as "No crying in the restaurant" but quickly turned to creating products and placing them in real stores. Wysaski eventually gravitated to toys, creating "The Ravengers," which parody "The Avengers" with action figures like...
How The LEGO Movie 2 Videogame Captures the Magic of the Toys~The Lego Movie 2 Videogame Review Feature Rob Leane Mar 13, 2019 0 Comments The LEGO Movie 2 Videogame packs in an entire universe of planets to explore, and thanks to this vastness, coupled with our own packed schedule, we're quite a long way off from finishing the game. We're not able to publish a full review at the moment, but we are having a fun time with the game and would like to shine a spotlight on some of its best features. More so than any other LEGO game by Traveller's Tales, this adaptation of...
The ‘Bugatti Baby II’ is a $45,000 1.3-horsepower toy for kids~However, it's scaled for "big kids," too—just take it out of ‘Child Mode’ to unlock the full roaring 13 horsepower. How much do you love your kids? And we’re not looking for some tacky response where you stretch your arms wide and say “this much!” We want a dollar amount. How much would you spend on a ‘toy’ to make them happy? If you answered $45,000 or above, then consider what we’re presenting here as a viable option for a future birthday gift. If you answered less than $45,000, don’t worry, you’re still an...
Remembering the toy industry's past: Baby Nancy, the first ‘black’ doll, woke the toy industry (1969) | Gaylord the Pup from Ideal (1962) | 10 Crazy 90s Toys That Are Actually Still Around (And 10 For Millennials That Are Better) | Total Control Racing from Ideal Toy Company (1978) | Guangzhou International Toy & Hobby Fair Company of the Week: KARIBU |
U.S. and World Population Clock~The U.S. population clock is based on a series of short-term projections for the resident population of the United States. This includes people whose usual residence is in the 50 states and the District of Columbia. The Country Ranking tool provides a quick and easy method to view the most populous countries and areas of the world for any year between 1950 and 2050. The data for this tool are drawn from the International Data Base, which offers additional demographic information for each country...
CONFESSIONS OF A COMIC BOOK GUY--I HAVEN'T SEEN THIS BEFORE~A weekly column by Steve Bennett of Super-Fly Comics and Games in Yellow Springs, Ohio. This week, Bennett notes a new barrier breached in animated television, and choses the Most Miserable Superhero Comics. Last year I wrote about how on the reboot of DuckTales there had been a season-long mystery concerning the whereabouts of Della Duck (twin sister of Donald and mother of Huey, Dewey, and Louie). On the finale, we learn that Della had been marooned on the moon. And in a new episode which...
ROLLING FOR INITIATIVE--WHAT A WEEK! CMON AND THE WPN~A weekly column by Scott Thorne, PhD, owner of Castle Perilous Games & Books in Carbondale, Illinois and instructor in marketing at Southeast Missouri State University. This week, Scott Thorne looks at two of the more consequential announcements made at GAMA Trade Show. Even without attending the GAMA Trade Show, the goings on out there proved pretty interesting. Out of all those questions I posted last week, I did get an answer to one immediately (Wizards of the Coast will re-release Three Dragon...
"This Week in "Global Toy News"~Richard Gottlieb knows about play. He blogs about its future, what it means to a civilized society, and how it can help make us better, more imaginative and more creative people. A well known toy industry commentator and president of Richard Gottlieb’s Global Toy Experts, a toy industry consultancy, he helps toy manufacturers enter North American and global markets. Richard also writes for several European toy magazines...Be sure to read what Richard (and his guest columnists) have to say...Richard Gottlieb Speaks on the "Future of the Global Toy Marketplace" | Looking at a Toy Through A Child's Eyes | Play and the Snowplow Parent |
Trade Press Around the World:
ToyNews~The UK's leading toy industry magazine and website, serving the toy trade with a focus on editorial quality. ToyNews magazine has an ABC-accredited readership of 6,199, making it the UK's most-read monthly toy trade publication. ToyNews has established itself as an indispensable read, both in the UK and internationally.
Toys 'n' Playthings~The leading trade press publication for the UK toy trade, established in 1981. Still run by the same toy trade expert Malcolm Naish. With regular product features, many news sections, toy trade gossip and columnists, it is an essential read for anyone working within the toy trade - be it retailer, supplier or anyone in between.
Toy World~The UK’s number one toy trade magazine, widely acknowledged as the voice of the UK toy industry.
Toy & Hobby Retailer~The premier publication for Australia's dynamic toy and hobby retail industry.
Worldwide Licensing News and Information...
Mattel’s New Batman Action Figures Are Just as Fun for Adults~In case you’re living under a pop culture rock and didn’t know, Batman is celebrating his 80th anniversary this year. In addition to the events, screenings, and countless other ways DC plans to celebrate, there is a new line of Mattel Batman Missions action figures hitting shelves this spring. The recommended age for the 12-inch figure assortment may be 3 and up, but Caped Crusader fans of any age can enjoy these new figures. They each feature 11 points of articulation, including knee bend, which...
American Pride Minifigures Jump into the Political Arena World Of Collectibles~OYO Toys, licensed by Major League Baseball, the MLBPA, the National Baseball Hall of Fame, the NFL, the NBA, College Sports and Indy Car Racing is stepping into the political arena to create a new line for its collectible minifigures. OYO Toys American Pride Abraham Lincoln The American Pride line of minifigures features current Supreme Court Justices as well as President Donald Trump and former presidents George Washington, Abraham Lincoln...
Funko Reintroduces Collectors’ App~Funko has relaunched its mobile app for iOS and Android and consolidated features from Stashpedia, the free collecting tracker app acquired by Funko. Funko has also partnered with Pop Price Guide, a third-party hobbyDB brand, to display PPG’s trending product values based on current sales activity. The guide, which is meant to provide current market status and not a guarantee of value, is not associated with Funko. Consumers can find product by filtering by product brand, characteristic, exclusives, licenses, release...
JAWS: The Board Game from Ravensburger~Just when you thought it was safe to go back in the water, along comes JAWS: The Board Game, from Ravensburger. The officially-licensed tabletop strategy game allows 2-4 players to replicate some of the iconic moments from Stephen Spielberg’s classic film. One player takes on the role of the three-ton killer great white shark while up to three other players play the protagonists: Brody, Hooper, and Quint. In Act 1: Amity Island, the player controlling the shark terrorizes the community by attacking...
Mac Collaborates with Disney for Aladdin Makeup Line~Get ready for a whole new world of makeup looks with a new Mac/Disney collaboration that’s worth all three Genie wishes. Launching May 1 in time for the new live-action movie, the new Mac Aladdin line includes a range of lip, cheek, and eye colors inspired by Princess Jasmine. The products are designed to highlight “the strength and beauty of Jasmine...
Celebrate ‘Game of Thrones’ with Four New Books~Insight Editions and HBO Licensing and Retail announced a Game of Thrones publishing program featuring four books to celebrate the show. Learn more about the four books below! Game of Thrones: The Storyboards is a deluxe art collection by William Simpson, the lead storyboard artist for GoT. Simpson shares the painstaking work that is a part of...
Play for the Iron Throne in the GoT: OathBreaker Game~HBO and Dire Wolf Digital teamed up to bring Game of Thrones fans a tabletop game of deception for five to eight players. Game of Thrones: Oathbreaker is a social deduction game in which one player claims the Iron Throne while the others become Lords and Ladies of the great houses of Westeros, scheming for the King’s favor, for power, or to take down...
PEOPLE, COMPANIES, ORGANIZATIONS...
.ToyFest 2019 Concludes, Names Dates for 2020 and Beyond~ToyFest West concluded its seventh show in the 80,000 square foot exhibit hall at the South Point Hotel, Casino & Spa — and 58th toy trade show since its inception in 1961. Toy stores hailing from 40 states in the U.S. and six different countries attended the 2019 Las Vegas show. “We continue to improve and this year’s show was no exception,” said WTHRA President, Bill St. John. ToyFest received positive feedback from buyers on the seminars, Best of ToyFest, the ToyFest Gala...
R.I.P. Walter Meyer~For decades he led the stuffed toy company his mother created and stayed dedicated to his community throughout his life, died Saturday. He was 87. "Walter was our father, our inspiration, our light and the positive force in our daily lives," Mary Meyer Stuffed Toys posted on its Facebook page. His mother, Mary, started the company in New York City in 1933 and moved it to Townshend in the early 1940s. She died in 1999 at the age of 94. Steven Meyer, vice president of design at Mary Meyer Toys and one of Walter's six children, said...
R.I.P. Anita Hamil Frazier~The Toy Association and its members mourn the loss of industry veteran and former NPD Group analyst Anita Hamil Frazier, who passed away on March 3 at just 55 years of age. Anita spent the majority of her working career in sales and marketing in the entertainment and video game industries. Anita worked for Warner Bros., Sony Pictures Entertainment, and Vivendi Universal Games in executive sales and marketing positions. She spent 12 years with NPD as an executive director representing both their video games and...
Former Toys R Us headquarters in Wayne is sold~The former Toys R Us corporate headquarters property has been sold to a developer that intends to "enhance the site for multiple uses," a real estate investment firm announced. CBRE Group said that its executives acted on behalf of the toy giant to sell the 191-acre tract to an unnamed buyer. The price of the sale was not disclosed. The land, at 1 Geoffrey Way, features two office buildings, overlooking Point View Reservoir and measuring a total of 621,000 square feet. The complex, which initially was...
ASTRA’s CERTIFIED MASTER SALES REPRESENTATIVE PROGRAMTO OFFER CUSTOMER SERVICE WORKSHOP AT MARKETPLACE & ACADEMY~The American Specialty Toy Retailing Association (ASTRA) announced today that it will host a special professional development session for sales representatives at its upcoming Marketplace & Academy in Pittsburgh, PA. Participants in the session will complete the customer service component required for ASTRA’s Certified Master Sales Representative(CMSR)certification and will have access to the...
FAO Schwarz Returns to Chicago with Midway Airport Grand Opening~FAO Schwarz is back in the Windy City. The famed toy retailer opened its second airport location, setting up shop inside Midway International Airport on Chicago’s south side. FAO Schwarz Senior Experience Manager, Anthony DiAmbrosio was on hand for the grand opening, leading a tour through the 1,000 square-foot location. In addition to a wide range of classic FAO-branded toys such as the piano mat, spinning tops, and signature plush, the Chicago location carries items...
Canadian retailer Green Earth to close all 29 stores across Ontario~Ontario retailer Green Earth says it is going out of business and closing down all of its 29 locations across the province. The chain, founded in 1990 and based in London, sells collectibles, toys, candles, jewelry and other unique items, primarily in malls in mid-sized urban centres. As the case for many mall-dependent retailers, the chain has been hit hard by the growth of online shopping, where customers can order similar types of eclectic products, and have them delivered to...
Her toy encourages diversity in STEM~With a prototype toy kit that she and a fellow student, Anna Gilbertso, have created, Aamodt is hoping to instill the same passion she found for science back in elementary school to a diverse range of elementary and middle school students ages 8-12. Their fledgling toy is called Momentix, a kit aimed that allows children to create numerous versions of a Rube Goldberg machine to complete any number of tasks. The boxed toy comes with all of the necessary parts, such as sturdy wooden pieces, levers'...
Starting from an unused lift shaft, this is how Zephyr grew~In the late 80s, entrepreneur Zaheer Gabajiwala was running a toy workshop in a small, abandoned lift shaft. He did not have enough money to rent a regular working space in the building. For raw materials, he had convince people to sell him on credit. It was certainly a bleak situation, but Gabajiwala didn't give up. Beating struggles with immense hardwork, shedding sweat and tears, he slowly built his workshop into a Rs 15 crore business employing 100 people, now known as Zephyr Toymakers...
Pittsburgh's top 3 toy stores, ranked~Hoodline crunched the numbers to find the top toy stores in Pittsburgh, using both Yelp data and our own secret sauce to produce a ranked list of the best spots to venture next time you're in the market for toy stores. Topping the list is Kawaii Gifts. Located at 738 Copeland and 5413-B Walnut streets in Shadyside, the gift shop and toy store is the highest rated toy store in Pittsburgh, boasting 4.5 stars out of 26 reviews on Yelp...
VTech Named Walmart's Toy Supplier of the Year~VTech, a world leader in age-appropriate and developmental electronic learning products for children, today announced it received the Walmart Supplier of the Year Award in the Toy category. Walmart, one of the nation's largest retailers, presented the award at its annual Supplier Growth Forum held February 26-27 in Rogers, Arkansas. "We are honored to be recognized by Walmart and receive such a meaningful acknowledgement from a valued partner," said Andy Keimach, President, VTech...
GoldieBlox Founder On "Reinventing Girlhood" Through Engineering-Inspired Toys~An interview with Debbie Sterling, Chief Officer of Fun! Goldieblox~"We're reinventing girlhood as we know it." If stubborn conviction is the hallmark of a successful entrepreneur, then Debbie Sterling is destined for greatness. As she builds a multimedia empire aimed at "reinventing girlhood as we know it," she's been paving her own way in the worlds of retail and entertainment. Disturbed that she was one of only a small minority of women in her mechanical engineering...
hobbyDB recognized as the most reliable Funko pricing resource~As many of you know, pricing is at the core of what we do. Providing trending values to people who collect all sorts of items from different fandoms is a passion of ours, as we know how important it is to understand the value of one’s collection. It is for that very reason that we are very excited to announce that Funko has recognized hobbyDB as the most trusted resource when it comes to providing estimated values to their community. Through their all-new app experience, you’ll..
Mastermind Toys Opens~Has just opened its first Ajax store, the company’s 66th location. Mastermind Toys has offered shoppers a classic toy store experience for more than 30 years. They boast an expertly curated selection of more than 10,000 of the best specialty toys, games and books, including first-to-market and exclusive items at a variety of price points. Mastermind Toys’ buying team travel the world to find inspiring, engaging and unusual merchandise, as well as such top global brands. The Grand Opening Party takes place April 11 to 14, where...
Toys”R”Us Emerges with New Vision, Team & Global Strategy~Toys”R”Us® has officially established itself as an up and coming firm, with brand new leadership and the vision to deliver the promise of its most coveted brands and products all around the world. Tru Kids Brands are to be led by Richard Barry, the previous chief of merchandising at Toys”R”Us. He will be serving as the President & CEO along with an experienced marketing and management team that includes Matthew Finigan as CFO, James Young as EVP of Global License Management...
How Batman and his foes shaped Rocksteady~It's been ten years since Rocksteady was committed to Batman: Arkham Asylum, one of the greatest superhero games of all time. With the team now working on gaming’s best kept secret, we speak to its creators about the Batman trilogy and how it defined the studio Looking back to 2009, the year of Batman: Arkham Asylum’s launch, the age of the superhero as a cultural titan was just beginning. Recent years had featured such cinematic flops as Spider-Man 3, Hancock and X-Men Origins: Wolverine. But...
Innovation And Coding For Kids Q&A: Dee Saigal, Founder Erase All Kittens~The percentage of women in STEM (science, technology, engineering and mathematics) in the UK has recently fallen from 25% to 24% and fewer than 10% of engineers in the UK are female - the lowest percentage in Europe. Dee Saigal, a London-based entrepreneur wants to rectify this imbalance by inspiring girls to code through our game Erase All Kittens and to inspire one million girls to code by 2022. Here she speaks about her plans to do exactly that...
International Toy, Games and Hobby Products Design Award 2019 is Now Open~The A' Design Award and Competition has announced its call for entries for A' Toy, Games and Hobby Products Design Award. The Award is organized to select and honor excellent toy design projects from toy designers, game studios, industrial designers and hobby product manufacturers worldwide. Toy design projects that were designed within the last 10 years are eligible to be nominated. The Award is a two-step competition that the first step is to register and...
Marvelous Merch: Captain Marvel~Marvel Studios’ Captain Marvel (reviewed here) brought epic amounts of girl power into theaters this year,. and with a new superhero comes new toys, apparel, books and more. In this digital edition of our Marvelous Merch Fandom Feature from issue #2 of The Pop Insider, we’re showcasing some of the hottest items from Captain Marvel that are rockin’ store shelves, racks and pegs...
The Ever-Changing MGA Entertainment~The toy industry is an ever-changing sea of trends and a few have been able to navigate it successfully. Isaac Larian, president and CEO of MGA Entertainment, is one of those people. He has worked with MGA Entertainment for 40 years and helped bring Bratz dolls, Little Tikes and most recently L.O.L. Surprise! to millions of people around the world. I spoke with him on how they have maintained their success in an industry that is constantly evolving...
Genius Brands Issues Shareholder Letter~Genius Brands International, Inc.,the global brand management company that creates and licenses multimedia entertainment content for children, released a letter to shareholders from Chairman & CEO Andy Heyward. The complete letter follows...
Nintendo at 130: 'It’s on us to create that wow moment for players'~As the video game giant turns 130, veteran developers Shinya Takahashi and Hisashi Nogami reflect on Nintendo’s creative process and legacy. In the century and a bit since its founding in 1889, Nintendo has made playing cards, designed toys, hired out taxis and briefly run love hotels, but it is the last 40 years or so that have made it a cultural icon. Having dabbled in the video games business throughout the 1970s, in the 1980s Nintendo released the Game & Watch and the...
GAMA TRADE SHOW SETS ATTENDANCE RECORDS~GAMA Trade Show set attendance records in its second show in Reno, Nevada, topping previous highs by all key measures used by the organization, GAMA Retail Division Chair Dawn Studebaker announced at the Retail Division Meeting and Dinner in Reno. She provided rough numbers for 2019: 900 retailer badges, representing 480 unique stores, and 1800 badges overall. Those represented substantial growth over the first year in Reno, which while showing some growth in unique stores had...|
The Profit: Struggling Toy store “Santa’s Toys” Makes Marcus Lemonis’ Nice List~Santa Claus, Indiana is a special town that embraces the magic of Christmas all year round. One of their local retail attractions, Santa’s Toys, reached out to Marcus Lemonis for his assistance in growing their business. Their goal is to be able to create a refuge where kids can come and feel the magic of Christmas all year long. With the toy business undergoing some major changes in the past few years, Mark and Heidi Schmidt are in desperate need of some guidance so...
Toy company CEO Rickeno Bullard shares tips on manufacturing~Rickeno Bullard is the CEO and President of a dynamic burgeoning toy company and a serial entrepreneur. He founded Michael Worldwide LLC in 2005. The company is known for its popular functional plush toy boxes, BoxBugz. We spoke with the CEO at the about entrepreneurship. What motivated you to create a line of toys? My eldest son had a charity drive at his elementary school and he was tasked with bringing handmade items to sell to schoolmates. We made the original boxes...
News From The Toy Association: Annual Business Conference...Join us in Minneapolis June 18 & 19 for the opportunity to gain insights into the most important issues of the day affecting your business | Member Media Opportunities: Submit Your Top Toys for Spring and Outdoor Play | Important Retailer Updates: Sears, Shopko, and Pier 1 Imports | Are You Maximizing Your Brand Exposure? Participate in Upcoming Jr. Con Events | Get the Scoop on Two New Safety & Compliance Services Available to Toy Association Members | March Spotlight on Toy Association Members |
Toy Safety Related Articles from Around the World...
the many perspectives you need to know about:
Chinese consumer rights show prompts action on factories turning plastic medical waste into toys~One of the worst scandals involved used intravenous lines, along with their bags, bottles and needles, being recycled. The used hospital waste was being recycled into materials to be used in plastic bags and toys. An executive at a factory told an undercover reporter they made more than 100,000 bags a day from this recycled waste, while a toy factory said it had become “the norm” for local businesses to use the materials in toys. Another recycling case...
Inspections of Buckyballs to be mandatory~“Buckyballs” — magnetic balls sold as toys — are to be subject to mandatory inspections starting on Oct. 1, the Ministry of Economic Affairs said, after the introduction of warning labels in 2012 failed to prevent cases of children swallowing the magnets. Often marketed as educational toys, Buckyballs are said to stimulate creativity and improve logical reasoning, the Consumer Protection Committee said. However, the potential risks should not be underestimated, it said. Buckyballs have a magnetic strength...
New Standard for Infant Bather Released~ASTM International has introduced a new standard – ASTM F3343-19 Standard Consumer Safety Specification for Infant Bathers – to address some of the foreseeable hazards associated with the use of infant bathers. ASTM F3343-19 defines ‘infant bather’ as: “A stand-alone product intended to provide support for an occupant who cannot sit upright unassisted (approximately 0 to 6 months) in a reclining position during bathing by a caregiver but not intended to retain water.” In most instances, infant bathers are used in...
CPSC Recalls and Product Safety News: None reported at this time...

Industry Websites Recommended by the Editors of "the Bloom Report"

Steven Reece

A leading international consultancy to toy and games companies around the world. Working across the UK, Europe, North America and beyond to increase performance and add value across the industry. CEO, Steve Reece, has worked extensively & highly successfully across Toys, Games and Entertainment, working on both established Category leading Brands and new kids on the block.

Complete CPSC Information

Current Recalls/Press Releases, Search for Recalls...CPSC is charged with protecting the public from unreasonable risks of injury or death from thousands of types of consumer products. You can find information on over 4,500 product recalls and recall alerts using the various searches on this page.

Learning Express Toys

Learning Express is the nation’s leading franchisor of educational toy stores. To date, there are more than 130 locations across the country, each one locally owned and operated. These local stores are dedicated to providing quality toys, expert staff, exceptional customer service, and community support through fundraising—the keystones of the Learning Express brand.


Founded in 1992 on a simple premise: to bring members of the independent toy industry together to help each other succeed. Since then, ASTRA has grown to be the largest association for companies in the toy and children’s products arenas, with more than 1,000 members, including: Independent toy retailers, Specialty toy manufacturers, Manufacturers’ representatives, Industry affiliates, Suppliers and service providers, and other children’s businesses.

Leads the growth and health of the North American toy industry by serving as a champion for toy safety; an advocate for legislative, regulatory and trade issues; a facilitator of toy commerce via trade shows and events; a spokesperson for the media and other external audiences; and an information resource for members.

TTF is a 501(c)(3) charity organization whose mission is to bring joy, comfort, and learning to children in need through toys and play. Learn more about YOUR industry foundation and how you can help! Explore our website to learn more about the work of our Foundation and how you can join us in making play possible for all.
..

Product Related Press Releases
Saturday March 16 through Friday March 22, 2019
Compiled in this section, are "links" to Press Releases appropriate to the industries we cover,
reaching over 8,000 industry members...instantly...with PR "links" published at no cost!
You can reach the WebSite that contains the complete Press Release by "clicking" on each "headline link"

Toy and Related Industries Press Releases Feature Section
For details on how to feature your press release in this special section
visit www.tbrsubmit.com
Toy Fair New York Exhibitors Donate Tens of Thousands of Playthings for Kids in Need~Thousands of U.S. children suffering from adversity will soon have brand-new toys to call their own thanks to generous Toy Fair New York exhibitors. Roughly 300 toy companies donated nearly 60,000 new playthings, valued at over half a million dollars, to The Toy Foundation’s (TTF) Toy Bank. At the close of Toy Fair, dozens of volunteers swept the aisles of the Jacob K. Javits Convention Center in New York City to collect action figures, outdoor toys, ride-ons, dolls, board games, plush, and more that will be sent to a variety of Toy Bank charities in the tri-state area. Kids who are fighting abuse, poverty, homelessness, illness, and other forms of adversity, as well as foster children across the country, will receive toys and games to call their very own from the Toy Fair collection. “Every child deserves the chance to feel the joy and wonderment of play,” said Elizabeth Max, senior foundation manager at The Toy Foundation. “With the help of kind-hearted donors at Toy Fair, this year we exceeded our collection...

AS KIDS COUNT DOWN TO SPRING BREAK PARENTS CAN COUNT ON KIDSTUFF PR’S TOP 20 LIST~We know that parents have circled Spring Break on their 2019 calendars. We also know kids, used to a full school day, need to fill their time and their brains with edu-taining ideas. Look to KidStuff Public Relations, childhood experts for 25 years (1994-2019) to pick a Top 20 list of family fun and solo play that’s portable. Read the press release as a PDF Playing a round of cards involves a bit of strategy and a bit of luck. It also tucks into a carry-on case or coat pocket! KidStuff PR recommends a few new decks on the market that you may not have considered but will never forget once you try them! Consider, from the titles alone, Not Parent Approved, Oh Fruck!, 3UP 3 DOWN and BOOM GOES THE DYNAMITE...

FAMILY FUN IS IN THE PALM OF YOUR HANDS WITH OK2WIN EDU-TAINING CARD COUNTING GAMES~In this digital age of Wi-Fi and gadgets, you may be surprised to learn that playing cards continues to be one of the most popular pleasures for kids and adults! Card games can give you a chance to interact with others in an intimate setting while engaging in a little friendly competition. Read the press release as a PDF Toymaker Ok2Win has two new decks of cards that are captivating and quick to learn: BOOM GOES THE DYNAMITE ($14.99) and 3UP 3DOWN ($9.99). Family Game Night may never be the same! As evident at last month’s American International Toy Fair, the lost art of the Family Card Game is making a resurgence with card sales booming. 3UP 3DOWN captured nearly $500,000 in sales on Amazon since its debut, one deck at a time. The fast-paced discard game allows 2 to 6 players to play quick rounds involving a little strategy and a little luck. Playing provides a chance for elementary-age students to practice their newly acquired counting skills while also having a blast. The best..
ROCK-A-BYE BABY WITH SLEEK LULLABUDDY®, 2019 TRIPLE WINNER FOR ASTONISHING SOUND QUALITY~New parents busy putting baby to bed might not recall the stanzas to Twinkle Twinkle or Hush Little Baby. They don’t have to, thanks to a sleek new device called Lullabuddy. With a push of a button, two hours of lush pre-loaded lullabies — sung by recording artist Mae Robertson — quickly soothe tiny tots and their caregivers. Although it launched just a couple of months ago, three toy industry contests gave it their highest 2019 honors. Read the press release as a PDF “These impeccably arranged performances soothe and entertain parents and kids alike, an almost magical effect that makes one grateful for the abundance of tunes,” wrote Tillywig Awards. It gave its 2019 Parents’ Favorite Products seal to the portable player and speaker. “The Lullabuddy’s carefully wrought physical design is visually appealing,” continued the rave review, “highly durable and incredibly easy to use. It has a shuffle button, a one-hour timer and comes with a mini USB cable for charging that enables up to 18 hours of...
New Children’s Book That Celebrates Diversity- Sweet Neighbors Come in All Colors – Wins Mom’s Choice Gold Award~The new children’s book that celebrates diversity in a delightfully, fruitful way, Sweet Neighbors Come in All Colors from Studio 9, just received a Mom’s Choice® Gold Award as among the best in family-friendly media, products and services. Based on a song by Dick Grover and now available nationwide in bookstores and online, the AbsoFRUITly delightful Sweet Neighbors Come in All Colors was written and illustrated by Lisa Blecker, with art direction and graphic design by C. Aaron Kreader. It features an illustrious group of friendly fruit from the Farmers’ Market, which come in all shapes, sizes and colors, telling a sweet story about celebrating the diversity in all of us. An added benefit to the bright, boldly designed storybook and easy-to-follow-along words, is a page of sheet music – “The Sweet Neighbors Come in all Colors” song, with original music by Grover and adapted lyrics by Blecker. Visit sweetneighbors.org to hear the song and watch the video. Sweet Neighbors...
FEELING GROOVY: CATERPILLARS MORPHING INTO BUTTERFLIES STILL CAPTIVATE KIDS AFTER 50 YEARS~It’s been 50 years since entomologist Carlos White finally solved the question that kept bugging him: Wouldn’t it be wonderful if children could see the miraculous metamorphosis of butterflies up close? The first shipment of Insect Lore’s Live Butterfly Garden was mailed to today’s Baby Boomers when they were in elementary school! Insect Lore estimates it will have sent out a quarter of a billion butterflies, worldwide, since the summer of ‘69! Read the press release as a PDF Insect LoreAt the same time, artist and author Eric Carle published his beloved The Very Hungry Caterpillar™. Insect Lore is celebrating five delightful decades (1969-2019) of these iconic childhood experiences with the release of a 50th Anniversary edition of Butterfly Farm ($27.99) and the Life Cycle Figurines 24-piece set ($34.99), plus The Very Hungry Caterpillar™ Butterfly Growing Kit ($32.99) and The Grouchy Ladybug™ Growing Kit ($32.99). “With an increased emphasis in STEM in schools and toy stores...
THAT’S NOT WHAT WE SAID! OH FRUCK!® ADDS A WHOLE NEW TWIST TO TRADITIONAL CARDS~Remember the catchphrase, “with a name like Smuckers, it has to be good?” In the game world, there’s a brand-new card game called Oh Fruck! a Card Game for Real Fruckers! ($19.99). And with a name like Oh Fruck!, it has to make you laugh! Read the press release as a PDF “This is a really fun game – every time you play it, it’s a different dynamic,” wrote one mom who snapped up the game on Amazon. “My son won’t stop saying ‘Fruck’ though. Apparently, there is nothing funnier than an almost bad word!” Oh Fruck! • $19.99 • Ages 12+The play on words started when two longtime friends and creative industry veterans, Phil Del Rivo and Tom Mott, wanted a game based on traditional cards they could play with their own teen kids that was fun and funny. Not as childish as Old Maid or Go Fish, not as serious as poker, and definitely NOT an online game. Not finding such a game on the market, they created their own. Funded on Kickstarter in one day, this raucous card game comes with 108 cards...
.TOP TREATS TO ENGAGE EASTER & PASSOVER YOUNG GUESTS WITHOUT SPOILING THEIR HOLIDAY MEAL~As families gather on Easter Sunday and for the Passover Seder, they know delicious foods are part of the joyous rituals of the holidays. Instead of bringing Marshmallow Peeps or Kosher-For-Passover Chocolate Marshmallows, consider a non-edible hostess gift for the youngest in the house. Card games, tactile putty and slime or a logic game are all best choices for the mid-April holiday. And you needn’t worry about allergies or spoiling their appetites for the main course! Read the press release as a PDF A round of cards is a wonderful way for multi-generations to interact. Grandparents can challenge the youngsters in a friendly competition while creating warm memories. Kids might show off their emerging math skills and improve their wait-to-take-a-turn social skills. Mature players exercise their memory-boosting skills. And smiles and belly laughs are guaranteed with these four suggested card games: BOOM GOES THE DYNAMITE Ages 8+ • $14.99 A dynamic matching game with an...
.HAVE YOU HEARD OF MOOSH-MOOSH OR BIZYBEEZ? THEY’RE TWO OF THE NEWEST MAKERS OF KIDS’ STUFF~Childhood lasts just a few precious years so the toys and accessories parents pick should reap big benefits. Problem solving, cause and effect, nurturing creativity and boosting self-esteem can all be gained through play. KidStuff Public Relations, experts on childhood products, celebrates 25 years of showcasing what’s new to eager parents and grandparents. In 2019 they are delighted to introduce nine clients with the newest products for raising a well-rounded child. Read the press release as a PDF Arts and crafts, baking and butterflies are conversation starters to introduce Eggmazing, Island Genius and Insect Lore. No messy dyes or unpleasant smells are the hallmark of Eggmazing’s battery-operated decorators. The original Eggmazing is packaged with 8 colorful markers to design the most artistic eggs for the annual backyard hunt. What could be more joyous than the smell of cookies baking in the oven, waiting to be decorated? Island Genius’ newest brand, Hapinest...
.REDWOODVENTURES APPOINTS GARY KING EVP GENERAL MANAGER~RedwoodVentures has announced that Gary King has joined the company as EVP General Manager. “As we continue to grow and expand around the world, we’re always looking for ways to enrich the play experience and to surprise and delight kids in new ways.” said Andy Wiseman, CEO of RedwoodVentures. “Gary’s extensive experience will help us to broaden and accelerate this mission with his experience in the toy and food aisles.” In his new position, King will help the company optimize on global opportunities and deliver thought and action leadership across the RedwoodVentures marketplaces. RedwoodVentures’ entrance into the food category with the Foodie Surprise brand will be the first of many fun food initiatives for the company. Previously, King worked as General Manager of Crayola, where he was responsible for the Walmart business. He also held the position of Vice President of Sales and Marketing of Cidrines where he helped gain distribution and consumer awareness in the US market. Prior to Cidrines...
Toy and Related Industries Press Releases...
If you would like your PR to have a more significant presence on
"the Bloom Report" (see above press releases) with many benefits, check out tBR Submit
...
Placement of your PR in our weekly email to 8,000plus subscribers in 29 countries | One low annual fee |
Publish as much PR on "the Bloom Report" as you like
| Email notification to you that your PR has been posted on "tBR
Adventurous Line Of Toys Based On Paramount Animation and Nickelodeon Movies' Wonder Park~Funrise announced the global retail launch of toys based on Paramount Animation and Nickelodeon Movies' highly anticipated feature film, Wonder Park. Funrise's comprehensive line of exciting products based on the movie includes figures, playsets, plush, collectibles and more. Wonder Park. The...
Call of Duty: Mobile Revealed~Activision, in collaboration with Tencent, today announced that Call of Duty: Mobile is coming to previously unannounced regions, including North America, South America, Europe, and more. Call of Duty: Mobile is a new free-to-play game that brings together maps, modes, weapons, and characters from across the Call of Duty franchise, including Black Ops and the Modern Warfare...
Mattel previews its BTS fashion dolls and UNO card game~In a special showcase at the toy industry trade show, Mattel displayed the bright-colored casual suits worn by BTS in the music video of their hit song Idol. A rep for the toy manufacturer said that the BTS fashion dolls will have the same outfits, promising that the detail into each costume will be very high. Like other Mattel fashion dolls, the BTS fashion dolls...
myRavensburger Photo Puzzles Are the Gift We’ve All Been Waiting For~Now you can turn your favorite photo into a picture-perfect keepsake. With Ravensburger’s new line of myRavensburger Photo Puzzles, jigsaw enthusiasts can immortalize any moment in a puzzle. Ravensburger allows users to choose their piece count, including novice 100-piece puzzles, more challenging 500-piece puzzles, or 1,000...
Harveys Releasing Fun New Toy Story Collection~Harveys of California has revealed their soon-to-be-released Toy Story collection over on their Instagram page, and we’re obsessed! Harveys Toy Story The wallet, featuring those iconic wallpaper clouds! Featuring bold and playful designs, the collection is animal friendly and sustainable, as well as including perfect accessories to explore Toy Story Land with!...
Barbie gets her first helicopter and Dream Plane in new travel toy collection~The new collection features 7 travel dolls based on characters from the Netflix series Barbie Dreamhouse Adventures. These characters are Barbie, her best friend Daisy, and her sisters Skipper, Stacie, and Chelsea. Barbie’s love interest Ken and her close friend Nikki also get a travel doll of their own...
Capstone Brings Children's Book Bundles to Alexa~Working with children’s publisher Capstone, Amazon has added bundled children’s book content to the Alexa platform, giving kids a new way to access interactive stories through the voice-activated assistant. Capstone has added 50 You Choose Books—a collection of fiction and nonfiction stories that offer readers choices that steer them down different narrative...
Kidrobot x Fraggle RockVinyl Mini Figure Series & Keychains~Now The time has come…for the Fraggles to reemerge! Through a hole in the baseboard of a workshop is a world of underground caverns, grottos, lakes and streams, and flora and fauna that is Fraggle Rock. Kidrobot brings the world of Fraggle Rock to life with a blind box mini figure series and keychains featuring your favorite Fraggles like Gobo, Red and...
Bring ‘Mary Poppins Returns’ Home on Digital and DVD Release~Now, if you need a little of Mary Poppins’ magic, you can bring the enchanting nanny home! The Oscar-nominated Mary Poppins Returns flies into homes on Digital 4K Ultra HD/HD and Movies Anywhere on March 12. On March 19, the film — plus exclusive bonus features and a sing-along version — will be available on 4K Ultra HD, Blu-ray, and...
Get to Your Know Angles with Zangle~Zangle, from SET Enterprises, is a brain-twisting game that challenges kids ages 6 and up to twist and turn shapes until they create a match. Suitable for up to six players, the tabletop card game is ideal for building kids’ shape recognition and visual perception. The game includes 120 cards, each of which display up to five triangles. The main objective in a game of Zangle is to...
Onewheel electric skateboard eats pavement for breakfast~Anyone in their right mind knows that a grown adult riding a micro scooter is one of the worst crimes a person can commit in 2019, but there’s something quite tempting about Onewheel’s new electric skateboard. Smaller, lighter and easier to get the hang of than the company’s more expensive XR, the Pint (from US$950) has a new Simplestop feature...
Game streamer Ninja will have his own toy line~You can't usually show support for a game streamer in the real world outside of t-shirt and stickers, but Wicked Cool Toys is kicking things up a notch. It's introducing a line of toys themed around streamers, starting with Twitch superstar Tyler "Ninja" Blevins. You'll find two-inch collectibles in blind packs ($5 each, above) and four-inch dancing figures ($10) themed...
Tesla adds Semi truck diecast toy in 1:24 scale to its online store~Tesla has bolstered its collection of diecast scale models with the addition the all-electric Semi truck. According to Tesla’s description for the Semi model in 1:24 scale, the same 3D CAD data used for the full-size truck was used to design and manufacture its miniature tribute under meticulous oversight by Tesla’s Design Team in California. The...
Hanes’ New Babywear Delivers Comfort and Innovation for Baby, Convenience and Savings for Parents~Hanes, America’s No. 1 apparel brand, is bringing its trademark level of comfort and innovation to the newest and smallest members of our country’s families. Hanes Ultimate Baby line’s Flexy and Zippin collections offer adjustable cuffs, enhanced flexible fabrics, expandable necks and protective zip covers...
From "the Toy Book": ‘Sesame Street’ Musical Headed for the Big Screen in 2021 | RoRo Upgrades Lulla Doll with Enhanced Features | ‘Harry Potter’ Publisher Arthur A. Levine Leaves Scholastic for New Venture | Warner Bros. Preps ‘Tom and Jerry’ for Big Screen Battle | Novel Entertainment Lines Up Licensees for ‘Horrid Henry’ | WowWee Unleashes UNTAMED Mad Lab Minis | SXSW Gaming Offers a Glimpse Into the Future of Connected Play | ‘T he Very Hungry Caterpillar’ Celebrates 50 Years of Storytime | SWAGTRON Unveils Two New Kick Scooters for Kids | Topps, Nickelodeon Team Up for Teenage Mutant Ninja Turtles Trading Card Relaunch | Hasbro’s UglyDolls Toys Hit Retail; STX Looks for Fan Creations | Hasbro Expands Fortnite Collaboration with TS Blaster | Lexicon GO! Harry Potter Is a Fast-Paced, Magical Word Game |
From the pages of ICv2: THE BUSINESS OF GEEK CULTURE: GAMA POWER RETAIL AWARDS FINALISTS AND WINNERS ANNOUNCED | MYTHIC GAMES BRINGS 'TIME OF LEGENDS: JOAN OF ARC' TO TRADE | THE BOYS IN GREY ARE BACK IN ACTION IN 'GHOSTBUSTERS: BLACKOUT' | RESTORATION GAMES UNVEILS 'UNMATCHED' GAME LINE AT GTS | WIZKIDS UNLEASHES ABSURD EPIC BATTLES IN 'O.P. ARENA' | 'CHEMICAL BROTHERS' EXPANSION FOR 'ARISTEIA' | 'DIE HARD: THE NAKATOMI HEIST BOARD GAME' | CZECH GAMES EDITION MAKES 'LETTER JAM' |